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undergraduate thesis
Uloga kvalitete usluge u marketingu
2016. urn:nbn:hr:145:425714
Ruf, Antonia
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

Cite this document

Ruf, A. (2016). Uloga kvalitete usluge u marketingu (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:425714

Ruf, Antonia. "Uloga kvalitete usluge u marketingu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:425714

Ruf, Antonia. "Uloga kvalitete usluge u marketingu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:425714

Ruf, A. (2016). 'Uloga kvalitete usluge u marketingu', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 28 January 2023, https://urn.nsk.hr/urn:nbn:hr:145:425714

Ruf A. Uloga kvalitete usluge u marketingu [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2016 [cited 2023 January 28] Available at: https://urn.nsk.hr/urn:nbn:hr:145:425714

A. Ruf, "Uloga kvalitete usluge u marketingu", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:425714

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Metadata
TitleUloga kvalitete usluge u marketingu
AuthorAntonia Ruf
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberNataša Drvenkar (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
„Kvaliteta je kad se naši kupci vrate, a proizvodi ne“ (Siemens) Svakoga dana na tržištu se rađaju novi ponuđači koji nude svoje nove proizvode i usluge. Kako bi se određeni proizvođač istaknuo u moru onih koji su isti/slični njemu svoj fokus u poslovanju treba staviti na kupca tj.potrošača, na njegove želje i potrebe. Povjerenje i lojalnost kupaca su ključni čimbenici u poslovanju poduzeća, a da bi bili uspješni poduzetnici moraju unaprijediti i istaknuti kvalitetu svojih proizvoda i usluga. U ovome radu objasnit će se što je to kvaliteta, kaliteta proizvoda i usluga te koiko je važna kvaliteta usluga u marketingu.
Abstract (english)
Quality is when our customers return, not our products. (Siemens) Everyday there are more offerers of products and services on the market. If a certain manufacturer wants to stand out from the others in the same market he has to put more focus on buyers and consumers, specifically on their needs and wishes. Loyalty and trust with your buyers are the most crucial factors in managing your business, and if they want to be successful enterpenuers they need to upgrade and distinguish the quality of their products and services from others. In this essay it will be explained what is quality of products and services and how important it is in marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:425714
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-27 12:04:04