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master's thesis
Utjecaj okruženja na međunarodnu logistiku poslovnog subjekta Ricardo d.o.o.
Diplomski rad
2022. urn:nbn:hr:145:845595
Joskić, Antonela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Joskić, A. (2022). Utjecaj okruženja na međunarodnu logistiku poslovnog subjekta Ricardo d.o.o. : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:845595

Joskić, Antonela. "Utjecaj okruženja na međunarodnu logistiku poslovnog subjekta Ricardo d.o.o. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:845595

Joskić, Antonela. "Utjecaj okruženja na međunarodnu logistiku poslovnog subjekta Ricardo d.o.o. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:845595

Joskić, A. (2022). 'Utjecaj okruženja na međunarodnu logistiku poslovnog subjekta Ricardo d.o.o. : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 30 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:845595

Joskić A. Utjecaj okruženja na međunarodnu logistiku poslovnog subjekta Ricardo d.o.o. : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2025 January 30] Available at: https://urn.nsk.hr/urn:nbn:hr:145:845595

A. Joskić, "Utjecaj okruženja na međunarodnu logistiku poslovnog subjekta Ricardo d.o.o. : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:845595

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Metadata
TitleUtjecaj okruženja na međunarodnu logistiku poslovnog subjekta Ricardo d.o.o. : Diplomski rad
Title (english)The impact of the environment on international business logistic of Ricardo company : Graduate paper
AuthorAntonela Joskić
MentorHelena Štimac (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberAnita Freimann (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Međunarodno poslovanje sa sobom nosi jako velike izazove u odnosu na domaće poslovanje, pa samim tim zahtijeva i više resursa uloženih u analizu okruženja. Ono je znatno složenije od poslovanja na domaćem tržištu jer između ostalog zahtijeva i poznavanje običaja, kulture i jezika što može također predstavljati velik izazov za poslovni subjekt. Prilikom odluke o izlasku na međunarodno tržište potrebno je razmotriti i analizirati sve činitelje koji imaju utjecaj na poslovanje. PEST analiza je samo jedan od načina analize okruženja u kojem poslovni subjekt posluje, a koja itekako doprinosi evaluaciji odluke o širenju poslovanja. PEST analiza sadrži analizu političko-pravnog, ekonomskog, socio-kulturnog te tehnološkog okruženja te će svi navedeni elementi biti prikazani na praktičnom primjeru. Osim ovog tipa okruženja, poslovni subjekti se susreću i s elementima okruženja na koje mogu utjecati odnosno koje mogu na neki način promijeniti i prilagoditi. U takve elemente okruženja spadaju pakiranje i ambalaža, zalihe, transport te skladištenje i čuvanje. Navedene elemente okruženja tvrtke prilagođavaju u ovisnosti o tržištima na kojima posluju ali i brojnim drugim faktorima. Kroz rad su na samom početku prikazane teorijske općenitosti o međunarodnom poslovanju koje su nužne za razumijevanje utjecaja okruženja na međunarodnu logistiku te je u konačnici na samom primjeru poduzeća Ricardo d.o.o. prikazano kako sva ta teorija zapravo djeluje u praksi, odnosno prikazano je kako se navedeni poslovni subjekt suočava sa izazovima okruženja.
Abstract (english)
International business brings big challenges compared to domestic business, and therefore requires more resources invested in the analysis of the environment. It is much more complex than doing business in the domestic market because, among other things, it requires knowledge of customs, culture, and language, which can also be a great challenge for a business entity. When company deciding to enter the international market, it is necessary to consider and analyze all factors that have an impact on business. PEST analysis is just one of the ways to analyze the environment in which the company operates, and which greatly contributes to the evaluation of the decision to expand the business. PEST analysis contains an analysis of the political-legal, economic, socio-cultural and technological environment, and all these elements will be presented on a practical example. In addition to this type of environment, business entities also encounter elements of the environment that they can influence or that they can change and adapt in some way. Such elements of the environment include packaging and wrapping, supplies, transport, and storage and warehousing. These elements of the company's environment are adjusted depending on the markets in which they operate, but also a number of other factors. At the beginning are the theoretical generalities about international business that are necessary for understanding the impact of the environment on international logistics and finally on the example of Ricardo d.o.o. it is shown how all this theory actually works in practice and it is shown how the mentioned company faces the challenges of the environment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:845595
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Logistic management
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-10 14:54:30