International business brings big challenges compared to domestic business, and therefore requires more resources invested in the analysis of the environment. It is much more complex than doing business in the domestic market because, among other things, it requires knowledge of customs, culture, and language, which can also be a great challenge for a business entity. When company deciding to enter the international market, it is necessary to consider and analyze all factors that have an impact on business. PEST analysis is just one of the ways to analyze the environment in which the company operates, and which greatly contributes to the evaluation of the decision to expand the business. PEST analysis contains an analysis of the political-legal, economic, socio-cultural and technological environment, and all these elements will be presented on a practical example. In addition to this type of environment, business entities also encounter elements of the environment that they can influence or that they can change and adapt in some way. Such elements of the environment include packaging and wrapping, supplies, transport, and storage and warehousing. These elements of the company's environment are adjusted depending on the markets in which they operate, but also a number of other factors. At the beginning are the theoretical generalities about international business that are necessary for understanding the impact of the environment on international logistics and finally on the example of Ricardo d.o.o. it is shown how all this theory actually works in practice and it is shown how the mentioned company faces the challenges of the environment.