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master's thesis
STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA
Diplomski rad
2022. urn:nbn:hr:145:515652
Kajkić, Matea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Kajkić, M. (2022). STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:515652

Kajkić, Matea. "STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:515652

Kajkić, Matea. "STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:515652

Kajkić, M. (2022). 'STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:515652

Kajkić M. STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:515652

M. Kajkić, "STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:515652

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Metadata
TitleSTAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad
Title (english)CONSUMER ASPECT AND KNOWLEDGE ABOUT ECO-LABELS ON PRODUCTS : Graduate paper
AuthorMatea Kajkić
MentorDražen Ćućić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberHrvoje Serdarušić (član povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Na tržištu se danas nudi velik broj proizvoda različite kvalitete. Potrošači, s ciljem zadovoljavanja svojih potreba, traže proizvode i usluge koji će im odgovarati cijenom i kvalitetom. Posljednjih godina sve više raste svijest o zaštiti okoliša pa se tako i na tržištu polako razvijala proizvodnja proizvoda koji nisu štetni niti za okoliš, niti za ljude. Potrošači se sve više odlučuju na kupnju ekoloških proizvoda pa čak izdvajaju i više novca za njih, a sve to potiče zeleni marketing. Zeleni marketing za cilj ima stvoriti proizvode i usluge koji su sigurni za okoliš te ih ujedno približiti potrošačima uz prilagodbu cijene. Ekološki proizvodi nastaju iz ekološke proizvodnje, a ta proizvodnja se provodi po posebnim uvjetima kako bi krajnji proizvod na sebi mogao nositi ekološku oznaku. Ekoloških oznaka je mnogo i potrošači nisu najbolje upoznati s njima što za rezultat ima smanjenje prodaje. Ovaj rad za cilj ima istražiti koliko potrošači različite životne dobi, navika, primanja i slično znaju o oznakama te koliko često i zašto kupuju, odnosno ne kupuju, ekološke proizvode. Svaki ekološki proizvod proizveden u Europskoj uniji na sebi mora imati europsku ekološku oznaku, a u Republici Hrvatskoj postoje dvije oznake koje kontrolira Ministarstvo gospodarstva i održivog razvoja; EU Ecolabel te Prijatelj okoliša. Poznajemo tri tipa oznaka, a cilj je približiti ih potrošačima i pridobiti njihovo povjerenje.
Abstract (english)
A large number of products of different quality are offered on the market today. Consumers, with the aim of satisfying their needs, are looking for products and services that will suit them in terms of price and quality. In recent years, the awareness of environmental protection has been increasing, so the production of products that are not harmful neither to the environment nor to people has slowly developed on the market. Consumers increasingly decide to buy ecological products and even spend more money on them, all of which is encouraged by green marketing. Green marketing aims to create products and services that are safe for the environment and at the same time bring them closer to consumers while adjusting the price. Ecological products are created from ecological production, and this production is carried out under special conditions so that the final product can carry an ecological label. There are many ecological labels and consumers are not very familiar with them, which results in a decrease in sales. The aim of this paper is to investigate how much consumers of different ages, habits, income, etc. know about labels and how often and why they buy, or don't buy, ecological products. Every ecological product produced in the European Union must have the European ecological label on it, and in the Republic of Croatia there are two labels controlled by the Ministry of Economy and Sustainable Development; EU Ecolabel and Friend of the Environment. We know three types of labels, and the goal is to bring them closer to consumers and gain their trust.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:515652
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Logistic management
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-11 09:45:14