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undergraduate thesis
ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU MODNOG BRENDA ELFS
Završni rad
2022. urn:nbn:hr:145:973281
Kozić, Antonela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Kozić, A. (2022). ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU MODNOG BRENDA ELFS : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:973281

Kozić, Antonela. "ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU MODNOG BRENDA ELFS : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:973281

Kozić, Antonela. "ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU MODNOG BRENDA ELFS : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:973281

Kozić, A. (2022). 'ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU MODNOG BRENDA ELFS : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 July 2024, https://urn.nsk.hr/urn:nbn:hr:145:973281

Kozić A. ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU MODNOG BRENDA ELFS : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 July 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:973281

A. Kozić, "ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU MODNOG BRENDA ELFS : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:973281

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Metadata
TitleANALIZA MARKETINŠKOG MIKSA NA PRIMJERU MODNOG BRENDA ELFS : Završni rad
Title (english)ANALYSIS OF THE MARKETING MIX ON THE EXAMPLE OF THE FASHION BRAND ELFS : Final paper
AuthorAntonela Kozić
MentorMarija Ham (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovome završnom radu obradit će se pojam marketing, marketinški miks te marketinški miks na modnom tržištu. Marketinški miks obuhvaća elemente koji pomažu u ostvarivanju ciljeva, ali i zadovoljenja potreba i želja tržišta odnosno krajnjih kupaca. Jedan od najpoznatijih marketinških modela ima karakteristični naziv „4P“ i potječe od početnih slova 4 segmenta: P - price (cijena), P-product (proizvod), P-place (lokacija), P-promotion (promocija). Sve se više govori i o „7P“ koji pored cijene, proizvoda, lokacije i promocije čine: ljudi, procesi i fizičko okruženje. U radu će se detaljno analizirati marketinški miks „4P“ na modnom tržištu zbog toga što poduzeća koja su na modnom tržištu suočavaju se s raznim preprekama kao što su učestale promjene u željama potrošača zbog eksternih čimbenika, sezonalnost, prilagođavanje novim modnim trendovima. Dakle, važno je donijeti dobre odluke o navedenim elementima marketing miksa. Prije samog definiranja marketing miksa prikazat će se zašto je važno prvo odrediti ciljno tržište pa tek onda sve ostale elemente marketing miksa. Analiza modnog brenda ELFS je odabrana upravo zbog njegove popularnosti, širine asortimana i uspješnosti na tržištu. Ovo je jedan od najpopularnijih hrvatskih modnih brendova koji u svojoj ponudi ima odjeću i obuću za žene, muškarce i djecu, ali i proizvode za dom.
Abstract (english)
In this final paper, the term marketing, marketing mix and marketing mix in the fashion market will be discussed. The marketing mix includes elements that help achieve the goals, but also meet the needs and desires of the market or end customers. One of the most famous marketing models has the characteristic name "4P" and comes from the initials of 4 segments: P - price, P-product, P-place, P-promotion. There is more and more talk about "7P" which, in addition to price, products, locations and promotions, consists of: people, processes and the physical environment. The paper will analyze in detail the marketing mix "4P" in the fashion market because companies that face various obstacles in the fashion market such as frequent changes in consumer preferences due to external factors, seasonality, adaptation to new fashion trends. So, it is important to make good decisions about the above elements of the marketing mix. Before defining the marketing mix, it will be shown why it is important to first determine the target market and only then all the other elements of the marketing mix. The analysis of fashion brand ELFS was chosen precisely because of its popularity, breadth of assortment and success in the market. This is one of the most popular Croatian fashion brands that offers clothes and footwear for women, men and children, as well as home products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:973281
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-11 17:01:42