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master's thesis
Istraživanje učinkovitosti multimedijskog pristupa u promoviranju glagoljice kao baštinskog pisma
Diplomski rad
2022. urn:nbn:hr:145:962829
Vasilj, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

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Vasilj, I. (2022). Istraživanje učinkovitosti multimedijskog pristupa u promoviranju glagoljice kao baštinskog pisma : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:962829

Vasilj, Ivana. "Istraživanje učinkovitosti multimedijskog pristupa u promoviranju glagoljice kao baštinskog pisma : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:962829

Vasilj, Ivana. "Istraživanje učinkovitosti multimedijskog pristupa u promoviranju glagoljice kao baštinskog pisma : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:962829

Vasilj, I. (2022). 'Istraživanje učinkovitosti multimedijskog pristupa u promoviranju glagoljice kao baštinskog pisma : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:962829

Vasilj I. Istraživanje učinkovitosti multimedijskog pristupa u promoviranju glagoljice kao baštinskog pisma : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:962829

I. Vasilj, "Istraživanje učinkovitosti multimedijskog pristupa u promoviranju glagoljice kao baštinskog pisma : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:962829

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TitleIstraživanje učinkovitosti multimedijskog pristupa u promoviranju glagoljice kao baštinskog pisma : Diplomski rad
Title (english)Exploring the efficiency of a multimedia approach in promoting the Glagolitic script as a heritage letter : Graduate paper
AuthorIvana Vasilj
MentorJosipa Mijoč (mentor)
Committee memberJasna Horvat (predsjednik povjerenstva)
Committee memberJosipa Mijoč (član povjerenstva)
Committee memberMartina Briš Alić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2022-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet rada ispitivanje je povezanosti multimedijskog pristupa jedne visoko obrazovne ustanove u povećanju prepoznatljivosti glagoljice kao baštinskog pisma. Projekti koji se provode u sektorima kreativne industrije omogućuju čuvanje, prenošenje i umnažanje kulturne baštine. Popularizacija glagoljice kao dijela nematerijalne kulturne baštine cilj je većeg broja projekata. U radu se analiziraju stajališta ispitanika (n = 202) te njihova razina informiranosti o glagoljici, projektu murala meandrirane glagoljice te marketinškom potencijalu koji murali donose javno obrazovnoj ustanovi. Analizom prethodnih istraživanja i provedenog empirijskog istraživanja oblikovane su preporuke kojima bi se ostvarila veća vidljivost prostora i stalnog postava murala meandrirane glagoljice. Preporuke navode uvođenje virtualne i proširene stvarnosti u projekt promoviranja glagoljice meandriranim muralima. Istaknute preporuke proširuju mogućnosti uporabe glagoljice u gospodarskim projektima posebice imajući u vidu kako se glagoljica od uvođenja eurokovanica nalazi na trima apoenima.
Abstract (english)
The subject of this paper is an inquiry into the connection of the multimedia approach to increasingly recognize the Glagolitic alphabet as an inheritance alphabet by the high educational institution. Projects which are being carried out in the sectors of creative industries are allowing conservation, passing on, and replicating cultural heritage. The popularization of the Glagolitic alphabet as a part of nonmaterial cultural heritage is a subject of several projects. The paper analyzes the viewpoints of the respondents (n = 202) and their level of information about the Glagolitic, meandering Glagolitic mural project and the marketing potential that the mural brings to a public educational institution. Based on the previous study analysis and the conducted empirical research, the recommendations were formulated that would achieve greater space visibility and the permanent display of murals in meandering Glagolitic script. Recommendations state the implementation of virtual and augmented reality in the project of promoting the Glagolitic alphabet with meandering murals. The highlighted recommendation expands the possibilities of using the Glagolitic script in economic projects, especially bearing in mind that the Glagolitic script has been used on three denominations since the introduction of euro coins.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:962829
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Business informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-06-28 12:14:00