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undergraduate thesis
POTENCIJALI MARKETINGA U TURIZMU U GRADU OSIJEK KROZ ANALIZU HOTELSKOG SMJEŠTAJA
Završni rad
2022. urn:nbn:hr:145:410516
Mađarić, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Mađarić, M. (2022). POTENCIJALI MARKETINGA U TURIZMU U GRADU OSIJEK KROZ ANALIZU HOTELSKOG SMJEŠTAJA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:410516

Mađarić, Martina. "POTENCIJALI MARKETINGA U TURIZMU U GRADU OSIJEK KROZ ANALIZU HOTELSKOG SMJEŠTAJA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:410516

Mađarić, Martina. "POTENCIJALI MARKETINGA U TURIZMU U GRADU OSIJEK KROZ ANALIZU HOTELSKOG SMJEŠTAJA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:410516

Mađarić, M. (2022). 'POTENCIJALI MARKETINGA U TURIZMU U GRADU OSIJEK KROZ ANALIZU HOTELSKOG SMJEŠTAJA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:410516

Mađarić M. POTENCIJALI MARKETINGA U TURIZMU U GRADU OSIJEK KROZ ANALIZU HOTELSKOG SMJEŠTAJA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2025 January 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:410516

M. Mađarić, "POTENCIJALI MARKETINGA U TURIZMU U GRADU OSIJEK KROZ ANALIZU HOTELSKOG SMJEŠTAJA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:410516

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Metadata
TitlePOTENCIJALI MARKETINGA U TURIZMU U GRADU OSIJEK KROZ ANALIZU HOTELSKOG SMJEŠTAJA : Završni rad
Title (english)Potential of marketing in tourism in city Osijek through the analysis of hotel : Final paper
AuthorMartina Mađarić
MentorDrago Ružić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Odabir željene destinacije i putovanja postaje sve jednostavnije. Sve je lakše pronaći sve potrebno informacije o destinaciji koju turist želi posjetiti. Marketing u turizmu je važna stavka samog turizma. Kroz marketing u turizmu stvara se turist koji se želi ponovno vratiti na destinaciju i koji će rado preporučiti tu destinaciju nekome drugome. Ljudi najviše imaju povjerenja u sebi blisku osobu, kada im netko preporuči određenu destinaciju, proizvod ili uslugu. Osim bliskih osoba često ljudi čitaju i tuđe recenzije kako bi vidjeli tuđa razmišljanja i utiske. Grad Osijek je prepun prirodnih atrakcija, znamenitosti, povijesti, sportskih aktivnosti i manifestacija. Što sve nudi se može vidjeti kroz marketinški mix 7P. Sve više Turistička zajednica Grada Osijeka radi na osmišljavanju novih aktivnosti koje privlače posjetitelje. Kako bi ti dnevni posjetitelji postali turisti veliku ulogu imaju i hoteli. Od nekoliko hotela u Osijeku najpoznatiji su Hotel Osijek, Boutique hotel Tvrđa te Waldinger hotel. Svaki od ova tri hotela ima svoju posebnost i zašto se baš oni uvijek nalaze prvi na različitim tražilicama. Svaki od njih ima svoje snage, slabosti, prilike i prijetnje što je i prikazano u SWOT analizi. Na temelju te analize se može vidjeti kako napraviti strategiju i kako poboljšati posjećivanje i noćenje u hotelu.
Abstract (english)
Choosing the desired destination and traveling are getting easier. lt is becoming easier to find alt the necessary information about the destination that a tourist wants to visit. Marketing in tourism is an important aspect of tourism itself. Marketing in tourism creates a tourist who wants to return to the destination again and who will be happy to recommend that destination to someone else. People have the most confidence in a person etose to them when someone recommends a certain destination, product, or service. ln addition to etose people, people often read other people's reviews to see other people's thoughts and impressions. The city of Osijek is full of natural attractions, sights, history, sports activities and events. What it offers can be seen through the marketing mix of 7P. The Tourist Board of the City of Osijek is increasingly working on designing new activities that attract visitors. In order for these daily visitors to become tourists, hotels play a big role. There are several hotels in Osijek and the most popular are Hotel Osijek, Boutique Hotel Tvra, and Waldinger hotel. Each of these three hotels has its own specialty, which is why they are always found first on different search engines. Each of them has their own strengths, weaknesses, opportunities and threats, which are shown in the SWOT analysis. Based on this analysis, it is possible to see how to make a strategy and how to improve visits and overnight stays in the hotel.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:410516
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-07-14 08:27:38