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undergraduate thesis
ANALIZA ŽIVOTNOG CIKLUSA PROIZVODA iPhone X
Završni rad
2023. urn:nbn:hr:145:644770
Bošnjak, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Bošnjak, I. (2023). ANALIZA ŽIVOTNOG CIKLUSA PROIZVODA iPhone X : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:644770

Bošnjak, Ivan. "ANALIZA ŽIVOTNOG CIKLUSA PROIZVODA iPhone X : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:644770

Bošnjak, Ivan. "ANALIZA ŽIVOTNOG CIKLUSA PROIZVODA iPhone X : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:644770

Bošnjak, I. (2023). 'ANALIZA ŽIVOTNOG CIKLUSA PROIZVODA iPhone X : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 07 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:644770

Bošnjak I. ANALIZA ŽIVOTNOG CIKLUSA PROIZVODA iPhone X : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2025 April 07] Available at: https://urn.nsk.hr/urn:nbn:hr:145:644770

I. Bošnjak, "ANALIZA ŽIVOTNOG CIKLUSA PROIZVODA iPhone X : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:644770

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Metadata
TitleANALIZA ŽIVOTNOG CIKLUSA PROIZVODA iPhone X : Završni rad
Title (english)LIFE CYCLE ANALYSIS OF A PRODUCT iPhone X : Final paper
AuthorIvan Bošnjak
MentorMarija Ham (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj završni rad za cilj ima predstaviti ţivotni ciklus nekog proizvoda kroz različite faze, u ovom slučaju iPhone X. Kada je riječ o ţivotnom ciklusu jasno je da je potrebno „rađanje“ proizvoda. Shodno tomu slijedi faza rasta gdje je cilj da kompanija koja je plasirala proizvod na trţište barem vrati sav novac koji je utrošen na materijale, proizvodnju i promociju kako bi se potrošači upoznali s novim proizvodom. Svaka bi kompanija htjela da faza zrelosti potraje što duţe iz razloga što... More je u toj fazi profit maksimiziran, odnosno troškovi su sve sveli na minimum jer se kupuje veće količine materijala za proizvodnju, povećana je prodaja proizvoda, a sve to za posljedicu ima povećanja profita što svaka kompanija ţeli ostvariti. Faza opadanja dolazi kad proizvod izumre, odnosno kada ga konkurencija premaši, kada prestane imati svoju svrhu da postoji ili kada dođe do prestanka proizvodnje. Sve to je doţivio iPhone X, model mobilnog uređaja kompanije Apple Inc. Za ovaj proizvod faza uvođenja nije trajala dugo jer kad Apple objavi da stiţe novi uređaj to je prisutno u cijelom svijetu iz razloga što gotovo da danas nema osobe koja nije čula za njihov brend. Životni ciklus za mobilne uređaje ne traje vremenski dugo jer konkurenti konstanto izbacuju nove proizvode koji su bolji i koji više odgovaraju potrošačima. Takav je slučaj i sa iPhone X jer osim toga Apple je imao problem s previsokom cijenom proizvoda. Faza opadanja je završila onog trenutka kad je proizvodnja završila bez obzira što je danas moguće kupiti navedeni model i posjedovati ga. Less
Abstract (english)
The aim of this final paper is to present a life cycle of a product through different stages, in this case the iPhone X. When it comes to life cycle it is clear that the „birth“ of the product is necessary. Accordingly, the growth phase follows where the goal is for the company that placed the product on the market to at least return all the money that was spent on materials, production, promoting in order to familiarize customers with the new product. Every company would like the... More maturity phase to last as long as possible, for the reason that in that phase profits are maximized, in other words costs are reduced to minimum because larger quantitites of production materials are purchased, product sales are increased, and all of that results in increased profit, which every company wants to achive. The phase of decline comes when the product dies, in other word when it ceases to have its purpose of existence or when production stops. All of that experience iPhone X, model from Apple Inc went through it. For this product the indroduction phase did not last long because when Apple announces the arrival of a new device, it is present all around the world because today there is almost no person who has not heard of their brand. The life cycle for mobile devices does not last long because competitors are constantly releasing new products that are better and more suitable for consumers. It is the same with the iPhone X and in addition, Apple had a problem with the product's price being too high. The decline phase ended in the moment when production enden, regardless of whether it is possible to buy and own said model today. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:644770
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-17 12:06:45
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