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undergraduate thesis
ANALIZA ULOGE PSIHOLOGIJE U MARKETINGU NA PRIMJERU „COCA COLE“
Završni rad
2023. urn:nbn:hr:145:312636
Garić, Gabrijela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Garić, G. (2023). ANALIZA ULOGE PSIHOLOGIJE U MARKETINGU NA PRIMJERU „COCA COLE“ : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:312636

Garić, Gabrijela. "ANALIZA ULOGE PSIHOLOGIJE U MARKETINGU NA PRIMJERU „COCA COLE“ : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:312636

Garić, Gabrijela. "ANALIZA ULOGE PSIHOLOGIJE U MARKETINGU NA PRIMJERU „COCA COLE“ : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:312636

Garić, G. (2023). 'ANALIZA ULOGE PSIHOLOGIJE U MARKETINGU NA PRIMJERU „COCA COLE“ : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 12 July 2024, https://urn.nsk.hr/urn:nbn:hr:145:312636

Garić G. ANALIZA ULOGE PSIHOLOGIJE U MARKETINGU NA PRIMJERU „COCA COLE“ : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 July 12] Available at: https://urn.nsk.hr/urn:nbn:hr:145:312636

G. Garić, "ANALIZA ULOGE PSIHOLOGIJE U MARKETINGU NA PRIMJERU „COCA COLE“ : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:312636

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Metadata
TitleANALIZA ULOGE PSIHOLOGIJE U MARKETINGU NA PRIMJERU „COCA COLE“ : Završni rad
Title (english)ANALYSIS OF THE ROLE OF PSYCHOLOGY IN MARKETING ON THE EXAMPLE OF COCA COLA : Final paper
AuthorGabrijela Garić
MentorMarija Ham (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing je danas sveprisutan, a temeljna mu je zadaća zadovoljiti želje i potrebe potrošača. Potrošač je u središtu, osluškuju se njegove želje i potrebe te marketinški stručnjaci pokušavaju razumjeti njihovo ponašanje. Kako bi ih što bolje razumjeli te se izborili za njih sa svojim konkurentima, moraju znati razloge zašto potrošači kupuju određene proizvode te odgovoriti na brojna pitanja o njihovoj potrošnji. Traži se pomoć psihologa koji kontinuirano istražuju uzroke ponašanja potrošača, njihove navike, motive itd. U radu će se temeljito analizirati uloga psihologije u marketingu, primjena psihologije u kreiranju elemenata marketing miksa i njihov utjecaj na potrošače. Također će biti argumentirana autorova odluka o analizi uloge psihologije u marketingu na primjeru Coca Cole. Analizirat će se kako Coca Cola primjenjuje psihologiju u kreiranju svojih proizvoda, njihove cijene, distribucije i promocije te kakav to utjecaj ima na njihove potrošače.
Abstract (english)
Marketing is omnipresent today and it is fundamental task is to satisfy consumers' wants and needs. The consumer is at the center, their desires and needs are listened to and marketing professionals try to understand their behavior. In order to better understand them and compete with their competitors. They must know the reasons why consumers buy certain products and answer numerous questions about their conumption. The help of psychologists who continuously research the causes of consumer behavior, their habits, motives, etc. This work will thoroughly analyze the role of psychology in marketing, the application of psychology in creating marketing mix and their impact on consumers. The author's decision to analyze the role of psychology in marketing will also be supported using the example of Coca-Cola. It will examine how CocaCola applies psychology in creating its products, their prices, distribution and promotion and the influence it has on consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:312636
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-29 07:39:44