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undergraduate thesis
LANDING STRANICA U SLUŽBI OGLAŠAVANJA
Završni rad
2023. urn:nbn:hr:145:957964
Kolar, Leonardo
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Kolar, L. (2023). LANDING STRANICA U SLUŽBI OGLAŠAVANJA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:957964

Kolar, Leonardo. "LANDING STRANICA U SLUŽBI OGLAŠAVANJA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:957964

Kolar, Leonardo. "LANDING STRANICA U SLUŽBI OGLAŠAVANJA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:957964

Kolar, L. (2023). 'LANDING STRANICA U SLUŽBI OGLAŠAVANJA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:145:957964

Kolar L. LANDING STRANICA U SLUŽBI OGLAŠAVANJA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:145:957964

L. Kolar, "LANDING STRANICA U SLUŽBI OGLAŠAVANJA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:957964

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Metadata
TitleLANDING STRANICA U SLUŽBI OGLAŠAVANJA : Završni rad
Title (english)USE OF LANDING PAGE IN ADVERTISING : Final paper
AuthorLeonardo Kolar
MentorDavorin Turkalj (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Landing stranice su od velikog značaja u digitalnom marketingu. Landing stranica je često alat uz pomoć kojeg se ostvaruje željena konverzija za poslovni subjekt. U doslovnom prijevodu bi se pojam landing stranica odnosila na svaku stranicu na koju korisnik „sleti“ prilikom klika na poveznicu ili oglas nekog ponuđača. Dakle, to bi bila podstranica namijenjena lakšem izvršenju željene akcije za koju je korisnik prethodno pokazao interes. Može se raditi o naslovnoj stranici ili stranici za kontakt, ali i o nekom članku na blogu. Landing stranice imaju važnu ulogu u kreiranju digitalne marketinške kampanje. Kroz dobro dizajniranu landing stranicu, marketinški timovi mogu privući ciljanu publiku, potaknuti ih na željenu radnju i postići veći povrat ulaganja u marketinške kampanje. Kvalitetna landing stranica mora biti jasna, privlačna i relevantna za ciljnu skupinu. Predmet ovog završnog rada je landing stranica u službi oglašavanja. Svrha rada je objasniti pojmove vezane uz landing stranicu i pokušati približiti čitateljima značaj i važnost landing stranice u današnjem oglašavanju. Cilj rada je utvrditi značaj i ulogu landing stranica u aktivnostima digitalnog marketinga, konkretno oglašavanja.
Abstract (english)
Landing pages are very important in digital marketing. A landing page is often a tool with the help of which the desired conversion is achieved for a business entity. In a literal translation, the term landing page would refer to every page that the user "lands" on when clicking on a link or an ad of a provider. Therefore, it would be a subpage intended to facilitate the execution of the desired action for which the user had previously shown interest. It can be about the front page or the contact page, but also about a blog article. Landing pages play an important role in creating a digital marketing campaign. Through a well-designed landing page, marketing teams can attract their target audience, encourage them to take the desired action, and achieve a higher return on investment in marketing campaigns. A quality landing page must be clear, attractive and relevant to the target group. The subject of this final thesis is a landing page in the service of advertising. The purpose of the paper is to explain the terms related to the landing page and to try to bring the significance and importance of the landing page to the readers in today's advertising. The aim of the paper is to determine the significance and role of landing pages in digital marketing activities, specifically advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:957964
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-04 10:59:25