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master's thesis
POVRATNA LOGISTIKA: OPOZIV PREHRAMBENIH PROIZVODA
Diplomski rad
2023. urn:nbn:hr:145:589033
Milošević, Matea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Milošević, M. (2023). POVRATNA LOGISTIKA: OPOZIV PREHRAMBENIH PROIZVODA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:589033

Milošević, Matea. "POVRATNA LOGISTIKA: OPOZIV PREHRAMBENIH PROIZVODA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:589033

Milošević, Matea. "POVRATNA LOGISTIKA: OPOZIV PREHRAMBENIH PROIZVODA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:589033

Milošević, M. (2023). 'POVRATNA LOGISTIKA: OPOZIV PREHRAMBENIH PROIZVODA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:589033

Milošević M. POVRATNA LOGISTIKA: OPOZIV PREHRAMBENIH PROIZVODA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:145:589033

M. Milošević, "POVRATNA LOGISTIKA: OPOZIV PREHRAMBENIH PROIZVODA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:589033

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Metadata
TitlePOVRATNA LOGISTIKA: OPOZIV PREHRAMBENIH PROIZVODA : Diplomski rad
Title (english)REVERSE LOGISTICS: FOOD PRODUCT RECALL : Graduate paper
AuthorMatea Milošević
MentorJelena Franjković (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberJelena Franjković (član povjerenstva)
Committee memberAna Pap Vorkapić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2023-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom radu kroz uvodnu teorijsku podlogu pokušava se objasniti način nastanka i funkcioniranja povratne logistike u povijesti, pa tako i danas. Teorijski dio obuhvaća osnovne pojmove i podjele logistike, povratne logistike i vrste povratne logistike. Spajanjem toga s dijelom istraživanja može se doći do zaključka kakvu ulogu ona danas ima. Povratna logistika koja se proučavala od strane Ministarstva poljoprivrede i navike potrošača i poslovnih subjekata velikim dijelom je slična kao osobno istraživanje gdje možemo zaključiti da financijski status nije vjerodostojan pokazatelj, te da opozivi proizvoda u Republici Hrvatskoj ne predstavljaju opasnost za potrošače jer smatraju proizvode sigurnima. No, kako ne može sve uvijek biti po planu, kada postoje proizvodi koji su kupljeni, a ne zadovoljavaju potrebe i očekivanja najčešće se bacaju, što dovodi u pitanje ekološku osviještenost. U Hrvatskoj poslovni subjekti žele poslovati na zeleni način no postoji previše nedostatnih informacija i nisu sigurni kome se obratiti kada imaju viškove koji se mogu upotrijebiti.
Abstract (english)
In this paper, through an introductory theoretical basis, an attempt is made to explain the origin and functioning of reverse logistics in history, including today. The theoretical part includes basic terms and divisions of logistics, reverse logistics and types of reverse logistics. By combining that with part of the research, one can come to the conclusion of what role it plays today. Return logistics studied by the Ministry of Agriculture and the habits of consumers and business entities is largely similar to personal research where we can conclude that financial status is not a credible indicator, and that product recalls in the Republic of Croatia do not pose a danger to consumers because they consider the products safe. However, as everything cannot always go according to plan, when there are products that are purchased and do not meet needs and expectations, they are most often thrown away, which calls into question environmental awareness. In Croatia, business entities want to do business in a green way, but there is too much insufficient information and they are not sure who to turn to when they have surpluses that can be used.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:589033
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Logistic management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar / magistra ekonomije (sveučilišni magistar / magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-06 16:50:13