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undergraduate thesis
ONLINE ALATI ZA ISTRAŽIVANJE TRŽIŠTA NA PRIMJERIMA HUBSPOT I SURVEYMONKEY ALATA
Završni rad
2023. urn:nbn:hr:145:006286
Orkić, Andrea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Orkić, A. (2023). ONLINE ALATI ZA ISTRAŽIVANJE TRŽIŠTA NA PRIMJERIMA HUBSPOT I SURVEYMONKEY ALATA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:006286

Orkić, Andrea. "ONLINE ALATI ZA ISTRAŽIVANJE TRŽIŠTA NA PRIMJERIMA HUBSPOT I SURVEYMONKEY ALATA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:006286

Orkić, Andrea. "ONLINE ALATI ZA ISTRAŽIVANJE TRŽIŠTA NA PRIMJERIMA HUBSPOT I SURVEYMONKEY ALATA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:006286

Orkić, A. (2023). 'ONLINE ALATI ZA ISTRAŽIVANJE TRŽIŠTA NA PRIMJERIMA HUBSPOT I SURVEYMONKEY ALATA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:006286

Orkić A. ONLINE ALATI ZA ISTRAŽIVANJE TRŽIŠTA NA PRIMJERIMA HUBSPOT I SURVEYMONKEY ALATA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:145:006286

A. Orkić, "ONLINE ALATI ZA ISTRAŽIVANJE TRŽIŠTA NA PRIMJERIMA HUBSPOT I SURVEYMONKEY ALATA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:006286

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Metadata
TitleONLINE ALATI ZA ISTRAŽIVANJE TRŽIŠTA NA PRIMJERIMA HUBSPOT I SURVEYMONKEY ALATA : Završni rad
Title (english)ONLINE TOOLS FOR MARKET RESEARCH ON THE EXAMPLES OF HUBSPOT AND SURVEYMONKEY : Final paper
AuthorAndrea Orkić
MentorAna Pap Vorkapić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad istražuje online alate za istraživanje tržišta s naglaskom na primjere HubSpota i SurveyMonekya. Cilj i svrha je približiti funkcioniranje navedenih online alata, prikazati njihovu namjenu, naglasiti određene prednosti i nedostatke, te pružiti preporuku za što je poželjno korisiti pojedini alat. Metodologija rada obuhvaća korištenje deskriptivne, empirijske, komparativne metode i metodu sinteze. Na početku se naglašava važnost istraživanja tržišta koje je ključno za uspješno poslovanje te se ističe prijelaz s tradicionalnih na online metode istraživanja. Ističe se da online istraživanje tržišta omogućuje organizacijama da brzo i jednostavno dođu do ciljnih kupaca te da što bolje razumiju njihove preferencije. Digitalno istraživanje pruža organizacijama potvrđene činjenice koje im pomažu u pretvaranju potencijalnih kupaca u stvarne. HubSpot se prikazuje kao platforma za rast koja pruža alate za upravljanje korisničkim iskustvom, dok se SurveyMonkey predstavlja kao platforma za prikupljanje povratnih informacija od korisnika. Iz proučavanja alata u radu je vidljivo kako se HubSpot preporučuje iskusnim istraživačima, kojima primarna potreba nije samo izrada ankete, nego puno više. Dok se SurveyMonkey preporuča osobama bez potrebnog prethodnog iskustva, koji trebaju kreirati anketu na što jednostavniji način. Temeljem istraživanja na kraju se dolazi do zaključka i iznošenja određenih prednosti i nedostataka prethodno navedenih alata. Ovaj rad je od koristi osobama koje žele saznati nešto više o načinu rada alata SurveyMonkey i HubSpot te otkriti koji je alat primjeren njihovim mogućnostima i znanjima.
Abstract (english)
This paper explores online market research tools with a focus on examples of HubSpot and SurveyMonkey. The aim and purpose are to elucidate the functioning of the mentioned online tools, demonstrate their purpose, highlight certain advantages and disadvantages, and provide recommendations for the appropriate use of each tool. The research methodology encompasses the use of descriptive, empirical, comparative methods, and synthesis. At the outset, the importance of market research is emphasized as crucial for successful business operations, and the transition from traditional to online research methods is highlighted. It is noted that online market research enables organizations to swiftly and easily reach their target customers and gain a better understanding of their preferences. Digital research provides organizations with verified facts that assist in converting potential customers into actual ones. HubSpot is portrayed as a growth platform that provides tools for managing the customer experience, while SurveyMonkey is presented as a platform for gathering feedback from users. From the examination of these tools in the paper, it is evident that HubSpot is recommended for experienced researches whose primary need extends beyond creating surveys, while SurveyMonkey is recommended for individuals without the requisite prior experience who need to create surveys in a straightforward manner. Based on the research, the paper concludes by highlighting certain advantages and disadvantages of the aforementioned tools. This paper is of benefit to individuals seeking to learn more about how SurveyMonkey and HubSpot operate and discover which tool is suitable for their abilities and knowledge.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:006286
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-07 16:03:13