This paper explores online market research tools with a focus on examples of HubSpot and SurveyMonkey. The aim and purpose are to elucidate the functioning of the mentioned online tools, demonstrate their purpose, highlight certain advantages and disadvantages, and provide recommendations for the appropriate use of each tool. The research methodology encompasses the use of descriptive, empirical, comparative methods, and synthesis. At the outset, the importance of market research is emphasized as crucial for successful business operations, and the transition from traditional to online research methods is highlighted. It is noted that online market research enables organizations to swiftly and easily reach their target customers and gain a better understanding of their preferences. Digital research provides organizations with verified facts that assist in converting potential customers into actual ones. HubSpot is portrayed as a growth platform that provides tools for managing the customer experience, while SurveyMonkey is presented as a platform for gathering feedback from users. From the examination of these tools in the paper, it is evident that HubSpot is recommended for experienced researches whose primary need extends beyond creating surveys, while SurveyMonkey is recommended for individuals without the requisite prior experience who need to create surveys in a straightforward manner. Based on the research, the paper concludes by highlighting certain advantages and disadvantages of the aforementioned tools. This paper is of benefit to individuals seeking to learn more about how SurveyMonkey and HubSpot operate and discover which tool is suitable for their abilities and knowledge.