The European Capital of Culture concept is a prestigious program that aims to promote urban regeneration and strengthen European cultural identity. Every year, two (or more) European cities are declared European Capitals of Culture, which gives them the opportunity to present their cultural heritage, develop their cultural industry and revitalize their urban areas. The European Capital of Culture concept has a significant impact on the cities that have been selected, as it promotes their cultural heritage, strengthens cooperation between cities and encourages the local population to get involved in cultural activities. This initiative is an important step towards the preservation and promotion of European culture. Managing urban development, achieving sustainability, encouraging citizen participation and preserving cultural heritage are key elements that require careful planning and implementation. The European Capital of Culture represents an opportunity for host cities to become recognized as centers of cultural excellence and attract the attention ofthe European and global community. The European Capital of Culture brings many benefits to the host cities, but it also presents a number of urban challenges. Through cooperation with local stakeholders and citizen engagement, cities can overcome these challenges and achieve long-lasting cultural changes that will have a positive impact on their population and future, and leave a positive and lasting impact on the city's development. Ultimately, adequate implementation of the European Capital of Culture concept leads to the preservation and strengthening of European cultural identity for future generations.