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undergraduate thesis
Organizacija međunarodnog marketinga u poduzeću Lays
Završni rad
2024. urn:nbn:hr:145:706715
Toth, Nera
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Toth, N. (2024). Organizacija međunarodnog marketinga u poduzeću Lays : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:706715

Toth, Nera. "Organizacija međunarodnog marketinga u poduzeću Lays : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:706715

Toth, Nera. "Organizacija međunarodnog marketinga u poduzeću Lays : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:706715

Toth, N. (2024). 'Organizacija međunarodnog marketinga u poduzeću Lays : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:706715

Toth N. Organizacija međunarodnog marketinga u poduzeću Lays : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 January 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:706715

N. Toth, "Organizacija međunarodnog marketinga u poduzeću Lays : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:706715

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Metadata
TitleOrganizacija međunarodnog marketinga u poduzeću Lays : Završni rad
Title (english)Organization of international marketing in the Lays company : Final paper
AuthorNera Toth
MentorMirna Leko Šimić (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberMirna Leko Šimić (član povjerenstva)
Committee memberMarija Ham (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2024-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Organizacija međunarodnoga marketinga potrebna je svim poduzećima koji žele uspjeti na inozemnome tržištu, među kojima je i poduzeće Lays. Cilj ovoga završnoga rada bio je teorijski i praktično istražiti zašto je važna organizacija međunarodnoga marketinga, s osvrtom na poduzeće Lays te iznijeti teorijska saznanja o međunarodnome marketingu, povezati ta saznanja sa poduzećem Lays te donijeti zaključak na temelju proučenoga. Kao metode koristile su se deskriptivna i kvalitativna metoda. Na početku rada definiran je pojam međunarodnoga marketinga i organizacije međunarodnoga marketinga, a opisani su i vanjski te unutarnji čimbenici koji čine organizaciju međunarodnoga marketinga. Nakon toga u radu se osvrće na poduzeće Lays te se može zaključiti kako poduzeće Lays izrazito uspješno obavlja međunarodni marketing, a upravo je zbog toga postao i svjetski poznati brend grickalica. Svojim potrošačima nudi raznoliku paletu okusa čipsa i samim time ističu koliko ovo poduzeće misli na svoje potrošače. Osim kvalitetnoga međunarodnoga marketinga, ovo poduzeće oglašava se i kao dobar poslodavac koji nudi kvalitetne uvjete rada i dobru plaću, a često sudjeluje na različitim velikim događanjima kao sponzori, što je također jedna od aktivnosti marketinga. Svakako se može reći kako ovo poduzeće zaista objedinjuje sve što je potrebno za uspješan međunarodni marketing.
Abstract (english)
The organization of international marketing is necessary for all companies that want to succeed on the foreign market, including Lays. The goal of this final thesis was to theoretically and practically investigate why the organization of international marketing is important, with reference to the company Lays, and to present theoretical knowledge about international marketing, to connect this knowledge with the company Lays, and to draw a conclusion based on the study. Descriptive and qualitative methods were used as methods. At the beginning of the work, the concept of international marketing and the organization of international marketing is defined, and the external and internal factors that make up the organization of international marketing are described. After that, the paper looks at the company Lays, and it can be concluded that the company Lays is extremely successful in international marketing, and this is precisely why it has become a world-famous brand of snacks. It offers its consumers a diverse palette of chip flavors and thus highlights how much this company cares about its consumers. In addition to quality international marketing, this company also advertises itself as a good employer that offers quality working conditions and a good salary, and often participates in various large events as sponsors, which is also one of the marketing activities. It can certainly be said that this company really combines everything needed for successful international marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:706715
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-13 18:20:50