The organization of international marketing is necessary for all companies that want to succeed on the foreign market, including Lays. The goal of this final thesis was to theoretically and practically investigate why the organization of international marketing is important, with reference to the company Lays, and to present theoretical knowledge about international marketing, to connect this knowledge with the company Lays, and to draw a conclusion based on the study. Descriptive and qualitative methods were used as methods. At the beginning of the work, the concept of international marketing and the organization of international marketing is defined, and the external and internal factors that make up the organization of international marketing are described. After that, the paper looks at the company Lays, and it can be concluded that the company Lays is extremely successful in international marketing, and this is precisely why it has become a world-famous brand of snacks. It offers its consumers a diverse palette of chip flavors and thus highlights how much this company cares about its consumers. In addition to quality international marketing, this company also advertises itself as a good employer that offers quality working conditions and a good salary, and often participates in various large events as sponsors, which is also one of the marketing activities. It can certainly be said that this company really combines everything needed for successful international marketing.