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master's thesis
Racionalno ponašanje (lean thinking) u uslužnoj tvrtki McDonald´s
Diplomski rad
2024. urn:nbn:hr:145:872324
Sesar, Lucija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Sesar, L. (2024). Racionalno ponašanje (lean thinking) u uslužnoj tvrtki McDonald´s : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:872324

Sesar, Lucija. "Racionalno ponašanje (lean thinking) u uslužnoj tvrtki McDonald´s : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:872324

Sesar, Lucija. "Racionalno ponašanje (lean thinking) u uslužnoj tvrtki McDonald´s : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:872324

Sesar, L. (2024). 'Racionalno ponašanje (lean thinking) u uslužnoj tvrtki McDonald´s : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 31 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:872324

Sesar L. Racionalno ponašanje (lean thinking) u uslužnoj tvrtki McDonald´s : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 January 31] Available at: https://urn.nsk.hr/urn:nbn:hr:145:872324

L. Sesar, "Racionalno ponašanje (lean thinking) u uslužnoj tvrtki McDonald´s : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:872324

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Metadata
TitleRacionalno ponašanje (lean thinking) u uslužnoj tvrtki McDonald´s : Diplomski rad
Title (english)Lean thinking in the service company McDonald´s : Graduate paper
AuthorLucija Sesar
MentorAleksandar Erceg (mentor)
Committee memberMartina Briš (predsjednik povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2024-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj diplomski rad istražuje primjenu lean razmišljanja u uslužnim tvrtkama, na primjeru McDonald'sa. Rad se bavi povijesnim razvojem lean razmišljanja, prateći njegovo podrijetlo od proizvodnje do njegove prilagodbe u uslužnom sektoru. Također ispituje teorijske temelje Lean-a, uključujući ključna načela kao što su stvaranje vrijednosti, uklanjanje otpada i kontinuirano poboljšanje te Lean alate i metodologije, kao što su mapiranje toka vrijednosti, 5S, PDCA i još mnogo toga. Istraživački dio rada predstavlja studiju slučaja McDonald'sa, globalnog lidera u industriji brze hrane, kako bi se analizirala integriranost Lean razmišljanja u njegovo poslovanje. Ovaj dio ocjenjuje implementaciju Lean alata u procese McDonald'sa. Studija zaključuje procjenom izazova i mogućnosti primjene Leana u poduzećima usmjerenim na usluge, nudeći uvide za buduća istraživanja i praktične primjene u drugim sektorima.
Abstract (english)
This thesis explores the application of Lean Thinking in service companies, exemplified by McDonald's. The paper delves into the historical development of Lean Thinking, tracing its origins from manufacturing to its adaptation in the service sector. It also examines the theoretical foundations of Lean, including key principles such as value creation, waste elimination, and continuous improvement as well asvVarious Lean tools and methodologies, such as value stream mapping, 5S, PDCA, and more. The research part of the thesis presents a detailed case study of McDonald's, a global leader in the fast-food industry, to analyze how Lean Thinking has been integrated into its operations. This section evaluates the implementation of Lean tools in McDonald's processes. The study concludes by assessing the challenges and opportunities of applying Lean in service-oriented businesses, offering insights for future research and practical applications in other sectors.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:872324
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-31 13:48:12