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master's thesis
Utjecaj medija i masovne komunikacije na stavove i odluke u kupnji
Diplomski rad
2024. urn:nbn:hr:145:474048
Sučić, Suzana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Sučić, S. (2024). Utjecaj medija i masovne komunikacije na stavove i odluke u kupnji : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:474048

Sučić, Suzana. "Utjecaj medija i masovne komunikacije na stavove i odluke u kupnji : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:474048

Sučić, Suzana. "Utjecaj medija i masovne komunikacije na stavove i odluke u kupnji : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:474048

Sučić, S. (2024). 'Utjecaj medija i masovne komunikacije na stavove i odluke u kupnji : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 03 February 2025, https://urn.nsk.hr/urn:nbn:hr:145:474048

Sučić S. Utjecaj medija i masovne komunikacije na stavove i odluke u kupnji : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 February 03] Available at: https://urn.nsk.hr/urn:nbn:hr:145:474048

S. Sučić, "Utjecaj medija i masovne komunikacije na stavove i odluke u kupnji : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:474048

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Metadata
TitleUtjecaj medija i masovne komunikacije na stavove i odluke u kupnji : Diplomski rad
Title (english)The influence of the media and mass communication on attitudes and purchasing decisions : Graduate paper
AuthorSuzana Sučić
MentorMladen Pancić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberMladen Pancić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Mediji kao širok i složen pojam imaju ulogu informirati, zabaviti i educirati širu javnost. Masovna komunikacija kao proces potvrđuje da masovni mediji ostavljaju snažan utjecaj na društvo u tolikoj mjeri da mijenjaju mišljenje i stavove pojedinaca jer velikom brzinom mogu dobiti širu javnost i konstantnim istraživanjem približavaju se potrebi potrošača. Tema koja se često istražuje i predmet je mnogih rasprava. Termin mediji kao i masovna komunikacija su analizirani u radu. Spominje se i potrošačeva potreba za određenim proizvodima te u kolikoj mjeri utječu mediji na stavove i odluke u kupnji. Provedeno je istraživanje gdje su potrošačima postavljena konkretna pitanja, a sve kako bi dobili saznanje o utjecaju medija na njihove odluke i stavove. Također, želi se saznati svrha medija te proizvodi koje mediji uspješno prodaju, a kojima nije potreban marketing da bi dao prednost pred ostalim proizvodima.
Abstract (english)
Media, as a broad and complex concept, has the role of informing, entertaining and educating the general public. Mass communication as a process confirms that the mass media leave a strong impact on society to such an extent that they change the opinions and attitudes of individuals because they can quickly reach the general public and through constant research they approach the needs of consumers. A topic that is often researched and the subject of many discussions. The term media as well as mass communication are analyzed in the paper. The consumer’s need for certain products is also mentioned, as well as the extent to which the media influence attitudes and purchasing decisions. Research was conducted where consumers where asked specific questions, all in order to gain knowledge about the influence of the media on their decisions and attitudes. Also, we want to find out the purpose of the media and the products that the media successfully sell, which do not need marketing to give an advantage over other products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:474048
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-31 15:20:26