prikaz prve stranice dokumenta Proces donošenja odluke na tržištu krajnje potrošnje
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master's thesis
Proces donošenja odluke na tržištu krajnje potrošnje
2016. urn:nbn:hr:145:834144
Šovagović, Tea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Šovagović, T. (2016). Proces donošenja odluke na tržištu krajnje potrošnje (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:834144

Šovagović, Tea. "Proces donošenja odluke na tržištu krajnje potrošnje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:834144

Šovagović, Tea. "Proces donošenja odluke na tržištu krajnje potrošnje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:834144

Šovagović, T. (2016). 'Proces donošenja odluke na tržištu krajnje potrošnje', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 10 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:834144

Šovagović T. Proces donošenja odluke na tržištu krajnje potrošnje [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 November 10] Available at: https://urn.nsk.hr/urn:nbn:hr:145:834144

T. Šovagović, "Proces donošenja odluke na tržištu krajnje potrošnje", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:834144

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Metadata
TitleProces donošenja odluke na tržištu krajnje potrošnje
AuthorTea Šovagović
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu je bio cilj istražiti kako se ponašaju potrošači na tržištu krajnje potrošnje, te potanko objasniti pet koraka kroz koje prolaze potrošači prilikom donošenja odluka o kupnji. Kroz sve faze procesa kupnje na poslovnom tržištu treba prolaziti detaljno, jer samo kvalitetna nabava proizvoda, poduzeću može smanjiti troškove poslovanja, povećati kvalitetu i profitabilnost samog poslovanja. Kako bi osjetili što potrošači žele, poduzeća moraju shvatiti kako se potrošač ponaša i koji čimbenici djeluju na njegovo ponašanje. U ovom radu promatrani su čimbenici koji utječu na potrošača u procesu kupovine automobila. Informacije su u ovome radu dobivene anketnim istraživanjem u kojem je ispitano 134 ispitanika putem Interneta. Cilj ovog rada je ukazati na važnost ovih pet koraka kroz koje potrošač prolazi prilikom kupnje, jer samim shvaćanjem tih faza lakše je biti u ulozi i samog kupca i proizvođača/prodavača. Rad se sastoji od pet cjelina. Prvu cjelinu čine uvod i kratak sadržaj. Druga cjelina je metodologija istraživanja. U trećoj cjelini prolazimo kroz svih pet faza procesa donošenja odluke o kupnji. Četvrtu cjelinu čini empirijsko istraživanje utjecaja čimbenika na proces donošenja odluke o kupnji. Petu, ujedno i zadnju cjelinu čini zaključak rada.
Abstract (english)
The aims of this paper was to study consumers’ behavior on the market of final consumption and explain in detail the five stages through which consumers go when making purchase decisions. It is necessary to go thoroughly through all phases of the buying process on the business market because only quality product purchase can reduce operating costs of a company and increase business quality and profitability. In order to respect consumers’ wishes, companies need to understand how consumers behave and the factors affecting their behavior. This paper focuses on the factors affecting a consumer in the process of purchasing a car. The data were obtained through the survey in which 134 respondents participated via the Internet. The aim of this paper is to show the importance of these five stages through which a consumer goes when purchasing because only the understanding of this process allows us to take the role of a customer and a manufacturer/ merchandiser. The paper consists of five units. The first one consists of an introduction and a brief summary. The second one is about the research methodology. The third unit studies the five stages of the process of making a purchase decision. The fourth unit is the empirical study of the impact of factors on the process on making a purchase decision. The fifth and also the last unit is the conclusion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:834144
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-30 13:08:29