Važnost responzivnog web dizajna u internetskom maketingu

Azabagić, Amra

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master's thesis

Važnost responzivnog web dizajna u internetskom maketingu

2016. urn:nbn:hr:145:888254

Azabagić, Amra

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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APA 6th Edition

Azabagić, A. (2016). Važnost responzivnog web dizajna u internetskom maketingu (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:888254

MLA 8th Edition

Azabagić, Amra. "Važnost responzivnog web dizajna u internetskom maketingu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:888254

Chicago 17th Edition

Harvard

Azabagić, A. (2016). 'Važnost responzivnog web dizajna u internetskom maketingu', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:888254

Vancouver

Azabagić A. Važnost responzivnog web dizajna u internetskom maketingu [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:145:888254

IEEE

A. Azabagić, "Važnost responzivnog web dizajna u internetskom maketingu", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:888254

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:888254

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Title	Važnost responzivnog web dizajna u internetskom maketingu
Title (english)	THE IMPORTANCE OF RESPONSIVE WEB DESIGN IN INTERNET MARKETING
Author	Amra Azabagić
Mentor	Drago Ružić (mentor)
Committee member	Drago Ružić (predsjednik povjerenstva)
Committee member	Jerko Glavaš (član povjerenstva)
Committee member	Nataša Drvenkar (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Marketing) Osijek
Defense date and country	2016-09-20, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Business Informatics
Abstract	Diplomski rad ima za cilj prikazati koliki značaj u povećanju efikasnosti i efektivnosti internetskog marketinga ima korištenje responzivnog (prilagodljivog) web dizajna. Rad započinje teorijskim osvrtom na sam pojam responzivnog web dizajna i internetskog marketinga, povijesni razvoj, kako internetskog marketinga, tako i razvoj responzivnog dizajna. Također se prikazuje način na koji se responzivni dizajn implementira na web sjedištima i kako funkcionira. Dalje u radu istaknuta je nedvojbena ovisnost uspjeha internetskog marketinga i responzivnog dizajna web sjedišta. Ova ovisnost prikazana je kroz analizu uspjeha internetskog marketinga poslovnih subjekata koji imaju implementiran responzivni web dizajn u dva segmenta ljudskog djelovanja: turizmu i trgovini. Nakon toga slijedi zaključak u kojem se prihvaćaju ili odbijaju hipoteze postavljene u uvodu. Na kraju rada nalazi se popis korištene literature koja potkrepljuje sve podatke i informacije iznesene u radu, te popis slika korištenih u radu.
Abstract (english)	The main purpose of this paper is to show the importance of using responsive web design in an attempt to increase the efficiency and effectiveness of the Internet marketing. The paper starts with the theoretical emphasis on the concept of responsive web design and internet marketing. The historical development of Internet marketing and responsive design are also explained. The second part of this paper explains the main principles of responsive web design and the way it is implemented in websites. Further ,the paper highlights the undeniable connection between successful internet marketing strategies and implementation of responsive web design. This connection is shown through the analysis of the success of the marketing efforts in businesses that have implemented a responsive web design in comparison with those who have not implemented RWD to their web sites. The analysis is conducted in two significant segments of human activity: tourism and trade. This is followed by a conclusion in which all the hypotheses set out in the introduction are accepted or rejected. At the end there is a list of references and a list of images used in the paper.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:888254
Study programme	Title: Business economy; specializations in: Business Informatics Course: Business Informatics Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Created on	2016-12-19 14:44:46