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Scientific paper - Preliminary note / Short communication
CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29 (2016), 1; 53-64. urn:nbn:hr:145:669049
Matić, Matea; Puh, Barbara

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Matić, M. & Puh, B. (2016). CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29. (1), 53-64. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:669049

Matić, Matea and Barbara Puh. "CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 29, no. 1, 2016, pp. 53-64. https://urn.nsk.hr/urn:nbn:hr:145:669049

Matić, Matea and Barbara Puh. "CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 29, no. 1 (2016): 53-64. https://urn.nsk.hr/urn:nbn:hr:145:669049

Matić, M. and Puh, B. (2016) 'CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29(1), pp. 53-64. Available at: https://urn.nsk.hr/urn:nbn:hr:145:669049 (Accessed 18 April 2024)

Matić M, Puh B. CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2016 June 30 [cited 2024 April 18];29(1):53-64. Available at: https://urn.nsk.hr/urn:nbn:hr:145:669049

M. Matić and B. Puh, "CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 29, no. 1, pp. 53-64, June 2016. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:145:669049. [Accessed: 18 April 2024]

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Metadata
Title (english)CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS
AuthorMatea Matić
AuthorBarbara Puh
Author's institutionUniversity of Dubrovnik
(Department of Economics and Business Economics)
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The purpose of this paper is to determine which variables influence consumers’ intentions towards purchasing natural cosmetics. Several variables are included in the regression analysis such as age, gender, consumers’ purchase tendency towards organic food, consumers’ new natural cosmetics brands and consumers’ tendency towards health consciousness. The data was collected through an online survey questionnaire using the purposive sample of 204 consumers from the Dubrovnik-Neretva County in March and April of 2015. Various statistical analyses were used such as binary logistic regression and correlation analysis. Binary logistic regression results show that gender, consumers’ purchase tendency towards organic food and consumers’ purchase tendency towards new natural cosmetics brands have an influence on consumer purchase intentions. However, consumers’ tendency towards health consciousness has no influence on consumers’ intentions towards purchasing natural cosmetics. Results of the correlation analysis indicate that there is a strong positive correlation between purchase intentions towards natural cosmetics and consumer references of natural cosmetics. The findings may be useful to online retailers, as well as marketers and practitioners to recognize and better understand the new trends that occur in the industry of natural cosmetics.
Keywords (english)
Languageenglish
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 29, no. 1, pp. 53-64
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:669049
Publication2016-06-30
Document URLhttp://hrcak.srce.hr/161033
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-02-17 08:11:41