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CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29 (2016), 1; 53-64. urn:nbn:hr:145:669049
Matić, Matea; Puh, Barbara

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Matić, M. i Puh, B. (2016). CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29. (1), 53-64. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:669049

Matić, Matea i Barbara Puh. "CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 29, br. 1, 2016, str. 53-64. https://urn.nsk.hr/urn:nbn:hr:145:669049

Matić, Matea i Barbara Puh. "CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 29, br. 1 (2016): 53-64. https://urn.nsk.hr/urn:nbn:hr:145:669049

Matić, M. i Puh, B. (2016) 'CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29(1), str. 53-64. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:669049 (Datum pristupa: 30.11.2024.)

Matić M, Puh B. CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 30.06.2016. [pristupljeno 30.11.2024.];29(1):53-64. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:669049

M. Matić i B. Puh, "CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 29, br. 1, str. 53-64, Lipanj 2016. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:669049. [Citirano: 30.11.2024.]

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Podaci o radu
Naslov (engleski)CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS
AutorMatea Matić
AutorBarbara Puh
Autorova ustanovaSveučilište u Dubrovniku
(Ekonomski fakultet)
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The purpose of this paper is to determine which variables influence consumers’ intentions towards purchasing natural cosmetics. Several variables are included in the regression analysis such as age, gender, consumers’ purchase tendency towards organic food, consumers’ new natural cosmetics brands and consumers’ tendency towards health consciousness. The data was collected through an online survey questionnaire using the purposive sample of 204 consumers from the Dubrovnik-Neretva County in March and April of 2015. Various statistical analyses were used such as binary logistic regression and correlation analysis. Binary logistic regression results show that gender, consumers’ purchase tendency towards organic food and consumers’ purchase tendency towards new natural cosmetics brands have an influence on consumer purchase intentions. However, consumers’ tendency towards health consciousness has no influence on consumers’ intentions towards purchasing natural cosmetics. Results of the correlation analysis indicate that there is a strong positive correlation between purchase intentions towards natural cosmetics and consumer references of natural cosmetics. The findings may be useful to online retailers, as well as marketers and practitioners to recognize and better understand the new trends that occur in the industry of natural cosmetics.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Prethodno/kratko priopćenje
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. 29, br. 1, str. 53-64
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:669049
Datum objave publikacije2016-06-30
URL dokumentahttp://hrcak.srce.hr/161033
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2017-02-17 08:11:41