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Scientific paper - Preliminary note / Short communication
THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29 (2016), 1; 109-124. urn:nbn:hr:145:857643
Buljubašić, Iva; Borić, Marta; Hartmann Tolić, Ivana

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Buljubašić, I., Borić, M. & Hartmann Tolić, I. (2016). THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29. (1), 109-124. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:857643

Buljubašić, Iva, et al. "THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 29, no. 1, 2016, pp. 109-124. https://urn.nsk.hr/urn:nbn:hr:145:857643

Buljubašić, Iva, Marta Borić and Ivana Hartmann Tolić. "THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 29, no. 1 (2016): 109-124. https://urn.nsk.hr/urn:nbn:hr:145:857643

Buljubašić, I., Borić, M. and Hartmann Tolić, I. (2016) 'THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29(1), pp. 109-124. Available at: https://urn.nsk.hr/urn:nbn:hr:145:857643 (Accessed 01 December 2024)

Buljubašić I, Borić M, Hartmann Tolić I. THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2016 June 30 [cited 2024 December 01];29(1):109-124. Available at: https://urn.nsk.hr/urn:nbn:hr:145:857643

I. Buljubašić, M. Borić and I. Hartmann Tolić, "THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 29, no. 1, pp. 109-124, June 2016. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:145:857643. [Accessed: 01 December 2024]

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Metadata
Title (english)THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE
AuthorIva Buljubašić
AuthorMarta Borić
AuthorIvana Hartmann Tolić
Author's institutionJosip Juraj Strossmayer University of Osijek
Faculty of Electrical Engineering, Computer Science and Information Technology Osijek
Author's institutionJosip Juraj Strossmayer University of Osijek
Departement of Culturology
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
In times of crises, some cultural institutions in Croatia have experienced difficulties attracting an audience, which drove them to try out creative and unconventional forms of promotion. Promotion is one of the most popular, widespread and influential parts of marketing. Promotion is also of major importance for a cultural institution because of its ability to attract a large number of visitors. Setting out from this starting point, this paper focused on conventional and unconventional forms of promotion in museums as a part of the creative industries. Creative industries are gaining importance nowadays, and museums as a part of the visual arts sector of the creative industries are gaining popularity thanks to the promotion efforts. With this in mind, a survey was carried out among the visitors of the Museum of Fine Arts in Osijek during Julije Knifer's retrospective exhibition “Uncompromising” in March and April 2015. Participants were given a questionnaire consisting of closed-ended questions about conventional and unconventional forms of promotion and their impact on visitors.</p><p>The authors participated in the organization of promotional activities for the exhibition and employed certain conventional and unconventional forms of promotion to get an idea of their impact on museum attendance (or lack thereof). The results demonstrated that the promotional activities had a positive impact on museum attendance, and unconventional forms of promotion had a greater impact than the conventional ones.
Keywords (english)
Languageenglish
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 29, no. 1, pp. 109-124
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:857643
Publication2016-06-30
Document URLhttp://hrcak.srce.hr/161036
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-02-17 08:31:19