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THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29 (2016), 1; 109-124. urn:nbn:hr:145:857643
Buljubašić, Iva; Borić, Marta; Hartmann Tolić, Ivana

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Buljubašić, I., Borić, M. i Hartmann Tolić, I. (2016). THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29. (1), 109-124. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:857643

Buljubašić, Iva, et al. "THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 29, br. 1, 2016, str. 109-124. https://urn.nsk.hr/urn:nbn:hr:145:857643

Buljubašić, Iva, Marta Borić i Ivana Hartmann Tolić. "THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 29, br. 1 (2016): 109-124. https://urn.nsk.hr/urn:nbn:hr:145:857643

Buljubašić, I., Borić, M. i Hartmann Tolić, I. (2016) 'THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29(1), str. 109-124. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:857643 (Datum pristupa: 19.04.2024.)

Buljubašić I, Borić M, Hartmann Tolić I. THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 30.06.2016. [pristupljeno 19.04.2024.];29(1):109-124. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:857643

I. Buljubašić, M. Borić i I. Hartmann Tolić, "THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 29, br. 1, str. 109-124, Lipanj 2016. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:857643. [Citirano: 19.04.2024.]

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Naslov (engleski)THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE
AutorIva Buljubašić
AutorMarta Borić
AutorIvana Hartmann Tolić
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Fakultet elektrotehnike, računarstva i informacijskih tehnologija Osijek
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Odjel za kulturologiju
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
In times of crises, some cultural institutions in Croatia have experienced difficulties attracting an audience, which drove them to try out creative and unconventional forms of promotion. Promotion is one of the most popular, widespread and influential parts of marketing. Promotion is also of major importance for a cultural institution because of its ability to attract a large number of visitors. Setting out from this starting point, this paper focused on conventional and unconventional forms of promotion in museums as a part of the creative industries. Creative industries are gaining importance nowadays, and museums as a part of the visual arts sector of the creative industries are gaining popularity thanks to the promotion efforts. With this in mind, a survey was carried out among the visitors of the Museum of Fine Arts in Osijek during Julije Knifer's retrospective exhibition “Uncompromising” in March and April 2015. Participants were given a questionnaire consisting of closed-ended questions about conventional and unconventional forms of promotion and their impact on visitors.</p><p>The authors participated in the organization of promotional activities for the exhibition and employed certain conventional and unconventional forms of promotion to get an idea of their impact on museum attendance (or lack thereof). The results demonstrated that the promotional activities had a positive impact on museum attendance, and unconventional forms of promotion had a greater impact than the conventional ones.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Prethodno/kratko priopćenje
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. 29, br. 1, str. 109-124
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:857643
Datum objave publikacije2016-06-30
URL dokumentahttp://hrcak.srce.hr/161036
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2017-02-17 08:31:19