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doctoral thesis
Potencijali mobilnog marketinga u turizmu Republike Hrvatske
2016. urn:nbn:hr:145:997528
Kelić, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Kelić, I. (2016). Potencijali mobilnog marketinga u turizmu Republike Hrvatske (Doctoral thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:997528

Kelić, Ivan. "Potencijali mobilnog marketinga u turizmu Republike Hrvatske." Doctoral thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:997528

Kelić, Ivan. "Potencijali mobilnog marketinga u turizmu Republike Hrvatske." Doctoral thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:997528

Kelić, I. (2016). 'Potencijali mobilnog marketinga u turizmu Republike Hrvatske', Doctoral thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 10 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:997528

Kelić I. Potencijali mobilnog marketinga u turizmu Republike Hrvatske [Doctoral thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:145:997528

I. Kelić, "Potencijali mobilnog marketinga u turizmu Republike Hrvatske", Doctoral thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:997528

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Metadata
TitlePotencijali mobilnog marketinga u turizmu Republike Hrvatske
Title (english)POTENTIAL OF MOBILE MARKETING IN CROATIAN TOURISM
AuthorIvan Kelić
MentorDrago Ružić (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberKristina Brščić (član povjerenstva)
MBZ: 235073
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2016-07-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Universal decimal classification
(UDC)		338.48 - Tourism
Abstract
Disertacija daje sustavni i sveobuhvatni pregled i analizu postojećeg stanja korištenja tehnika i alata elektroničkog marketinga u mobilnom okruženju s ciljem utvrđivanja relevantnih strateških opcija kojima se može ostvariti rast turističke djelatnosti. Istraživanjem su definirane komponente mobilnog marketinga ključne za rast i razvoj hrvatskog turizma te je predložen model standardizacije turističkih mobilnih aplikacija i implementiranih funkcionalnosti prema važnosti. Popis kompozicije rada prema glavnim poglavljima: 1. UVODNE NAPOMENE (Glavna i pomoćne hipoteze doktorske disertacije) 2. MARKETING U TURISTIČKOM UGOSTITELJSTVU 3. STRATEŠKE ODREDNICE INFORMACIJSKO KOMUNIKACIJSKE TEHNOLOGIJE U TURIZMU 4. KOMPARATIVNE PREDNOSTI SUVREMENE TEHNOLOGIJE S NAGLASKOM NA MOBILNI MARKETING KAO POTPORA TURISTIČKOJ DJELATNOSTI 5. OPIS ISTRAŽIVANJA I REZULTATI ISTRAŽIVANJA 6. RASPRAVA - PRIJEDLOG KONCEPTA MODELA MOBILNOG MARKETINGA TEMELJEM REZULTATA ISTRAŽIVANJA 7. ZAKLJUČAK
Abstract (english)
The dissertation provides a systematic and comprehensive overview and analysis of the current situation in using techniques and tools of electronic marketing in mobile environment in order to establish relevant strategic options aimed at achieving growth of tourism. By researching the current situation was analysed and components of mobile. The analysis led to a standardisation model of tourism mobile applications and implemented functionalities ranked according to their importance. Abstract a brief content: 1. INTRODUCTORY REMARKS (Main and auxiliary hypotheses doctoral dissertation) 2. MARKETING IN TOURISM HOSPITALITY 3. STRATEGIC GUIDELINES OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 4. COMPARATIVE ADVANTAGES OF MODERN TECHNOLOGY FOCUS ON MOBILE MARKETING AS SUPPORT TOURISM ACTIVITIES 5. DESCRIPTION OF RESEARCH AND RESEARCH RESULTS 6. DISCUSSION - PROPOSAL CONCEPT MODEL OF MOBILE MARKETING RESEARCH RESULTS 7. CONCLUSION
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:997528
Study programmeTitle: Postgraduate doctoral study Management
Study programme type: university
Study level: postgraduate
Academic / professional title: doktor/doktorica znanosti, područje društvenih znanosti, polje ekonomija (doktor/doktorica znanosti, područje društvenih znanosti, polje ekonomija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-02-20 09:19:04