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Scientific paper - Original scientific paper
Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28 (2015), S; 71-90. urn:nbn:hr:145:909128
First Komen, Ivana; Šepac, Marija; Vujičić, Maja

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First Komen, I., Šepac, M. & Vujičić, M. (2015). Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28. (S), 71-90. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:909128

First Komen, Ivana, et al. "Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, no. S, 2015, pp. 71-90. https://urn.nsk.hr/urn:nbn:hr:145:909128

First Komen, Ivana, Marija Šepac and Maja Vujičić. "Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 28, no. S (2015): 71-90. https://urn.nsk.hr/urn:nbn:hr:145:909128

First Komen, I., Šepac, M. and Vujičić, M. (2015) 'Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28(S), pp. 71-90. Available at: https://urn.nsk.hr/urn:nbn:hr:145:909128 (Accessed 22 December 2024)

First Komen I, Šepac M, Vujičić M. Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2015 March 25 [cited 2024 December 22];28(S):71-90. Available at: https://urn.nsk.hr/urn:nbn:hr:145:909128

I. First Komen, M. Šepac and M. Vujičić, "Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, no. S, pp. 71-90, March 2015. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:145:909128. [Accessed: 22 December 2024]

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Metadata
Title (english)Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation
AuthorIvana First Komen
AuthorMarija Šepac
AuthorMaja Vujičić
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
One of the direct ways of influencing emotions and service quality perceptions is by music stimulation. The purpose of this research is to examine the impact of music of different musical elements (i.e. sad vs. happy music) on respondents' emotions and their first impression perceptions of a healthcare institution's quality. The research was designed as an experimental simulation, i.e. data were collected in an online survey from respondents randomly assigned to evaluate a presentation consisting of multiple images of a healthcare institution in one of three experimental conditions (absence of, happy, and sad music stimulation). The results, in alliance with previous research, demonstrate a relationship between emotions and first impression quality perceptions and between music and emotions, but no relationship between music and first impression quality perception. The obtained significant results yet again emphasize the importance of inducing positive customer emotions as they lead to positive first impression service quality evaluations that subsequently provide appreciated returns. They also stress the importance of carefully choosing music when inducing emotions as music with different musical elements results in different emotional states. One of the limitations of this research is the non-real life situation experimental setting, which is to be overcome in future research.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 28, no. S, pp. 71-90
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:909128
Publication2015-03-25
Document URLhttp://hrcak.srce.hr/137440
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-02-28 08:52:20