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Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28 (2015), S; 71-90. urn:nbn:hr:145:909128
First Komen, Ivana; Šepac, Marija; Vujičić, Maja

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First Komen, I., Šepac, M. i Vujičić, M. (2015). Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28. (S), 71-90. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:909128

First Komen, Ivana, et al. "Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, br. S, 2015, str. 71-90. https://urn.nsk.hr/urn:nbn:hr:145:909128

First Komen, Ivana, Marija Šepac i Maja Vujičić. "Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 28, br. S (2015): 71-90. https://urn.nsk.hr/urn:nbn:hr:145:909128

First Komen, I., Šepac, M. i Vujičić, M. (2015) 'Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28(S), str. 71-90. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:909128 (Datum pristupa: 10.12.2024.)

First Komen I, Šepac M, Vujičić M. Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 25.03.2015. [pristupljeno 10.12.2024.];28(S):71-90. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:909128

I. First Komen, M. Šepac i M. Vujičić, "Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, br. S, str. 71-90, Ožujak 2015. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:909128. [Citirano: 10.12.2024.]

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Podaci o radu
Naslov (engleski)Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation
AutorIvana First Komen
AutorMarija Šepac
AutorMaja Vujičić
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
One of the direct ways of influencing emotions and service quality perceptions is by music stimulation. The purpose of this research is to examine the impact of music of different musical elements (i.e. sad vs. happy music) on respondents' emotions and their first impression perceptions of a healthcare institution's quality. The research was designed as an experimental simulation, i.e. data were collected in an online survey from respondents randomly assigned to evaluate a presentation consisting of multiple images of a healthcare institution in one of three experimental conditions (absence of, happy, and sad music stimulation). The results, in alliance with previous research, demonstrate a relationship between emotions and first impression quality perceptions and between music and emotions, but no relationship between music and first impression quality perception. The obtained significant results yet again emphasize the importance of inducing positive customer emotions as they lead to positive first impression service quality evaluations that subsequently provide appreciated returns. They also stress the importance of carefully choosing music when inducing emotions as music with different musical elements results in different emotional states. One of the limitations of this research is the non-real life situation experimental setting, which is to be overcome in future research.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. 28, br. S, str. 71-90
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:909128
Datum objave publikacije2015-03-25
URL dokumentahttp://hrcak.srce.hr/137440
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2017-02-28 08:52:20