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professional thesis
Uloga marketinga u srednjoškolskom obrazovanju
Kroz primjer Srednje medicinske škole u Slavonskom Brodu
2016. urn:nbn:hr:145:704239
Križanović Maurer, Suzana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Križanović Maurer, S. (2016). Uloga marketinga u srednjoškolskom obrazovanju : Kroz primjer Srednje medicinske škole u Slavonskom Brodu (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:704239

Križanović Maurer, Suzana. "Uloga marketinga u srednjoškolskom obrazovanju : Kroz primjer Srednje medicinske škole u Slavonskom Brodu." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:704239

Križanović Maurer, Suzana. "Uloga marketinga u srednjoškolskom obrazovanju : Kroz primjer Srednje medicinske škole u Slavonskom Brodu." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:704239

Križanović Maurer, S. (2016). 'Uloga marketinga u srednjoškolskom obrazovanju : Kroz primjer Srednje medicinske škole u Slavonskom Brodu', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:704239

Križanović Maurer S. Uloga marketinga u srednjoškolskom obrazovanju : Kroz primjer Srednje medicinske škole u Slavonskom Brodu [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:145:704239

S. Križanović Maurer, "Uloga marketinga u srednjoškolskom obrazovanju : Kroz primjer Srednje medicinske škole u Slavonskom Brodu", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:704239

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Metadata
TitleUloga marketinga u srednjoškolskom obrazovanju : Kroz primjer Srednje medicinske škole u Slavonskom Brodu
AuthorSuzana Križanović Maurer
MentorDrago Ružić (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberMane Medić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Pojam marketing se većinom povezuje uz profitne organizacije, ali on je itekako nužan i u društvenom marketingu. Problem u hrvatskom školstvu je što se ono oslanja na financiranje iz državnih izvora i na monopolsku moć. Korištenje metoda marketinga i uvođenje kvalitete dovodi do stvaranja novog i suvremenog imidža te osigurava sigurnu poziciju na tržištu.
Abstract (english)
The concept of marketing is mostly associated with profit organisations, but it is very necessary in social marketing as well. The problem in the Croatian education system is that it relies on funding from government resources and the monopoly power. Using the methods of marketing and introducing of quality lead to the creation of a new and modern image and provide a safe market position.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:704239
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-03-07 12:06:07