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undergraduate thesis
Potražnja i izbor potrošača
2017. urn:nbn:hr:145:833591
Kalamut, Dora
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

Cite this document

Kalamut, D. (2017). Potražnja i izbor potrošača (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:833591

Kalamut, Dora. "Potražnja i izbor potrošača." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:833591

Kalamut, Dora. "Potražnja i izbor potrošača." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:833591

Kalamut, D. (2017). 'Potražnja i izbor potrošača', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:833591

Kalamut D. Potražnja i izbor potrošača [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:145:833591

D. Kalamut, "Potražnja i izbor potrošača", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:833591

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Metadata
TitlePotražnja i izbor potrošača
Title (english)DEMAND AND CHOICE OF CONSUMERS
AuthorDora Kalamut
MentorBoris Crnković (mentor)
Committee memberŽeljko Požega (predsjednik povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2017-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ponuda i potražnja temelj su tržišta resursa i dobara. Potražnja i izbor potrošača, o kojima će biti riječ u ovome radu, bave se maksimaliziranjem potrošačeve korisnosti. Na potrošačev izbor utječu dohodak, cijene dobara i sama ponuda na tržištu. U suvremenom društvu svakodnevno se obavljaju mnoge transakcije i kupnje koje rezultiraju raznim fluktuacijama na tržištu. Zbog tih fluktuacija dolazi do promjena cijena, inflacije i deflacije, stvaranja nezaposlenosti, ali i otvaranja novih radnih mjesta jer se otvaraju mogućnosti većeg tržišta zbog stalnih novih potreba potrošača i slično. Svaka promjena ima utjecaj na ekonomsku ravnotežu koja može biti narušena te će se morati ponovo uspostaviti raznim mjerama fiskalne i monetarane politike. Sama ponuda i potražnja se međusobno nadopunjuju i ovise jedna o drugoj. Ovaj rad temelji se na osnovnim načelima potražnje kao što su ponašanje potrošača, izbor potrošača i njegova korisnost. Analizira i elastičnost potražnje i način na koji ona utječe na izbor potrošača te odgovara na pitanje zašto dolazi do promjena u izboru pri kupnji nekih dobara. Na čemu se temelji odabir potrošača kada ima izbor između minimalno dva dobra? Kako taj izbor utječe na zadovoljenje njegovih potreba? Sve to su neka od pitanja kojim će se baviti ovaj rad i na koja će se pokušati dati odgovor.
Abstract (english)
Supply and demand are the basis of market of goods and resources. Demand and consumers choice, which will be explained in this paper, deal with maximizing consumers utility. Income, price of goods and supply itself effect on consumers choice. In contemporary society, there are numerous transactions and buys that result in market fluctuations. Because of those fluctuations there are often changes in prices, inflation and deflation, creating of unemployment, but also making new job places that can be created due to new consumer needs. Every change has impact on economic balance that can be destroyed and has to be newly established by monetary and fiscal politics. Supply and demand are complimentary and are interdependent. This work is based on elementary principles like consumer’s choice and behavior and its utility. It will analyze elasticity of demand and the way it effects on choice of consumers and answer why there are changes in choice when choosing between two goods. What is consumers choice based on when choosing goods? How that choice impacts on utilizing his needs? These are only some of the questions that this paper will deal with and try to give an answer.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:833591
Study programmeTitle: Financial Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-09-29 08:25:53