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undergraduate thesis
Informacijski sustavi i troškovi suvremenog marketinga
2017. urn:nbn:hr:145:984455
Vidmar, Kristijan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Vidmar, K. (2017). Informacijski sustavi i troškovi suvremenog marketinga (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:984455

Vidmar, Kristijan. "Informacijski sustavi i troškovi suvremenog marketinga." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:984455

Vidmar, Kristijan. "Informacijski sustavi i troškovi suvremenog marketinga." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:984455

Vidmar, K. (2017). 'Informacijski sustavi i troškovi suvremenog marketinga', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 October 2024, https://urn.nsk.hr/urn:nbn:hr:145:984455

Vidmar K. Informacijski sustavi i troškovi suvremenog marketinga [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 October 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:984455

K. Vidmar, "Informacijski sustavi i troškovi suvremenog marketinga", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:984455

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Metadata
TitleInformacijski sustavi i troškovi suvremenog marketinga
Title (english)INFORMATION SYSTEMS AND COSTS OF MODERN MARKETING
AuthorKristijan Vidmar
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberJosip Mesarić (član povjerenstva)
Committee memberVladimir Cini (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2017-07-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Troškovi marketinga troškovi su koji se obavezno javljaju unutar svakog poslovanja. Vrlo je važno njihovo poznavanje, te razumijevanje. Također, troškovi marketinga važni su i za životni ciklus proizvoda, obzirom da su upravo oni ti koji ga kroz njega prate, te mu se prilagođavaju kako bi on potrajao što dulje. Također, svi ovi troškovi posebno se analiziraju kako bi se definirale njihove karakteristike, te na koje načine utječu na životni ciklus svakog od proizvoda.
Abstract (english)
Costs of marketing are costs which must exist within every business. Knowing and understanding of those costs is of big importance. Also, costs of marketing are important for product life cycle, considering that just those costs follows product life cycle and adjust to it so it could last longer. Also, all this costs need to be analyzed to define their characteristics, and to see how they affect on life cycle of each product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:984455
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-04 11:18:17