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master's thesis
Izbor medija oglašavanja
2017. urn:nbn:hr:145:160660
Gregić, Tomislav
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Gregić, T. (2017). Izbor medija oglašavanja (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:160660

Gregić, Tomislav. "Izbor medija oglašavanja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:160660

Gregić, Tomislav. "Izbor medija oglašavanja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:160660

Gregić, T. (2017). 'Izbor medija oglašavanja', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:160660

Gregić T. Izbor medija oglašavanja [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:160660

T. Gregić, "Izbor medija oglašavanja", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:160660

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Metadata
TitleIzbor medija oglašavanja
Title (english)ADVERTISING MEDIA SELECTION
AuthorTomislav Gregić
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
Committee memberDomagoj Karačić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Oglašavanje je jedna od najvažnijih aktivnosti svakog poslovnog subjekta, a obavlja se u sklopu marketinškog elementa promocije. Postoje razni oblici oglašavanja i mnogi mediji oglašavanja. U ovom radu se najprije objašnjava sam pojam oglašavanja, a potom i svaki od osnovnih medija oglašavanja: televizija, Internet, radio, novine, časopisi i vanjsko oglašavanje. Televizija je i dalje primaran medij oglašavanja, ali popularnost Interneta kao medija oglašavanja svakim danom biva sve veća. Radio, novine i časopisi i dalje imaju svoje korisnike, a zbog nižih troškova mogu igrati značajnu ulogu kod oglašavanja manjih poslovnih subjekata koji si ne mogu priuštiti oglašavanje putem televizije. Vanjsko oglašavanje je također vrlo učinkovit način oglašavanja zbog čega je razina uporabe tog medija i dalje visoka.
Abstract (english)
Advertising is one of the most important activities for every organization, and it is conducted under one of main marketing elements – promotion. There are several forms of advertising and many media. In this work advertising will be firstly explained, and later every one of main advertising media: television, Internet, radio, newsletter, magazines and outdoor advertising. Television is still primary medium of advertising but popularity of Internet, as an advertising medium, is growing constantly. Radio, newsletter and magazine still have its users and because of lower advertising expenses they still can play crucial role in advertising for small organizations which can't afford advertising through television. Outdoor advertising is very efficient way of advertising which is the main reason why its usage is still on high level.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:160660
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-25 10:38:38