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master's thesis
Marketing-strategije u poslovnom subjektu Mako d.o.o.
2017. urn:nbn:hr:145:053891
Škrlec, Marijeta
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Škrlec, M. (2017). Marketing-strategije u poslovnom subjektu Mako d.o.o. (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:053891

Škrlec, Marijeta. "Marketing-strategije u poslovnom subjektu Mako d.o.o.." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:053891

Škrlec, Marijeta. "Marketing-strategije u poslovnom subjektu Mako d.o.o.." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:053891

Škrlec, M. (2017). 'Marketing-strategije u poslovnom subjektu Mako d.o.o.', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:053891

Škrlec M. Marketing-strategije u poslovnom subjektu Mako d.o.o. [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:053891

M. Škrlec, "Marketing-strategije u poslovnom subjektu Mako d.o.o.", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:053891

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Metadata
TitleMarketing-strategije u poslovnom subjektu Mako d.o.o.
Title (english)MARKETING-STRATEGY IN THE BUSINESS SUBJECT MAKO D.O.O.
AuthorMarijeta Škrlec
MentorHelena Štimac (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberAnamarija Delić (član povjerenstva)
Committee memberJosipa Mijoč (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kako bi objasnili definiciju marketinga moramo definirati razvoj tehnologije. Svakim danom tehnologija, sveprisutni internet, brzo širenje informacija, razvoj društvenih mreža, sve veća potreba za informatičkom pismenosti te informiranosti ljudi, sve to dovelo je do mijenjanja ponašanja samih potrošača, ali je i izravno utjecalo na marketinšku komunikaciju te na marketing općenito. Potrošač ima sve veće potrebe koje mora zadovoljiti te je svaki poslovni subjekt dužan usmjeriti fokus na to. Potrošač je u današnje vrijeme informiraniji, teško ga se može prevariti, zna točno što želi, u koje vrijeme i gdje to može dobiti. Oni danas i žele i traže pravu informaciju koja može riješiti njihovu potrebu odnosno problem. Marketing je potreban u poslovanju svakog poslovnog subjekta. Kako bi razvili kvalitetu i imidž proizvoda ili usluge s kojom se bavimo, moramo razviti misiju, viziju i ciljeve koje ćemo definirati kroz marketinški plan. Marketing je važan jer utječe na svakodnevni život društva u kojemu živimo te na samo poslovanje svakog poslovnog subjekta. Kako bi poduzeće uspješno provelo marketing, mora imati marketinšku strategiju s kojom će poslovanje poduzeća dovesti do ciljnog tržišta, poboljšati poslovanje, razviti kvalitetan proizvod koji će zadovoljiti potrošačevu potrebu i s kojim će ostvariti prihod potreban kako bi poslovanje poduzeća kretalo prema boljem. Kako bi se teorijski dio pobliže objasnio istražit će se poslovni subjekt Mako d.o.o.
Abstract (english)
In order to give the right definition of marketing we firstly have to define development of technology. Day by day the development of technology, Internet, fast exchange of information, growth of social networks and informatisation in all fields brought the changes not only in costumer behaviour, but also in marketing communication, and in marketing in general. Customers have got more and more needs that need to be satisfied and every business subject needs to focus on those needs, and how to have satisfied customer. Customers today have got more information than ever before, it is much harder to trick them, they know exactly ehat, when and where they can get what they want. Today, customers want and look for right information which can solve their needs and problems. Marketing is needed in management of every business. In order to develop quality and a good image of goods or services that we sell, we have to develop mision, vision and goals that we will define through marketing-plan. Marketing is important because through everydays life it affects all sheperes of society and business to targeted market, make better management, develop quality product which will satisfy customer needs and that will make the income that company needs make its business even better. In order to understand the theoretical part more closely, we will discuss the business entity Mako d.o.o.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:053891
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-30 12:56:20