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professional thesis
Marketing elektroničkih medija
2018. urn:nbn:hr:145:055395
Mijakić, Marizabela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Mijakić, M. (2018). Marketing elektroničkih medija (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:055395

Mijakić, Marizabela. "Marketing elektroničkih medija." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:055395

Mijakić, Marizabela. "Marketing elektroničkih medija." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:055395

Mijakić, M. (2018). 'Marketing elektroničkih medija', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:055395

Mijakić M. Marketing elektroničkih medija [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:145:055395

M. Mijakić, "Marketing elektroničkih medija", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:055395

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Metadata
TitleMarketing elektroničkih medija
Title (english)Marketing of electronic media
AuthorMarizabela Mijakić
MentorDrago Ružić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberBranimir Dukić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2018-01-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Mediji su kompleksan pojam koji označava sustave javnog informiranja. Služe za raspršivanje (diseminaciju) vijesti i audio-vizualnih sadržaja u svrhu informiranja, obrazovanja i zabave najširih slojeva stanovništva. Pojavom televizije, gdje se uz vijest plasira i slika, svijet informiranja ulazi u novu fazu koja traje i danas. Danas možemo slobodno reći da je televizija apsolutno najmoćniji medij, ako stvar promatramo kroz društveni utjecaj. Mediji se već više od sedamdeset godina nalaze u središtu interesa europskih i svjetskih istraživača. Posebno je neistražen problem odnosa djece naspram medija te uloga medija u procesu socijalizacije, obrazovanja i odgoja djece.
Abstract (english)
Media is a complex term that signifies public information systems. Serves for the dissemination of news and audio-visual content for the purpose of information, education and entertainment of the broadest sections of the population. With the appearance of television, where news is being published and the image, the world of information is entering a new phase that continues today. Today we can freely say that television is absolutely the most powerful medium, if we look through social influence. For more than seventy years, the media have been at the center of the interest of European and world researchers. Particularly unexplored is the problem of the relationship between children in the media and the role of the media in the process of socialization, education and upbringing of children.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:055395
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-03-07 10:50:32