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professional thesis
Marketinški aspekti bankarstva
2018. urn:nbn:hr:145:510152
Marukić, Magdalena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Marukić, M. (2018). Marketinški aspekti bankarstva (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:510152

Marukić, Magdalena. "Marketinški aspekti bankarstva." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:510152

Marukić, Magdalena. "Marketinški aspekti bankarstva." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:510152

Marukić, M. (2018). 'Marketinški aspekti bankarstva', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:510152

Marukić M. Marketinški aspekti bankarstva [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:510152

M. Marukić, "Marketinški aspekti bankarstva", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:510152

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Metadata
TitleMarketinški aspekti bankarstva
AuthorMagdalena Marukić
MentorDrago Ružić (mentor)
Committee memberŽeljko Turkalj (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2018-02-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Posljednjih godina razvoj bankarskih usluga pokazuje dominaciju težnje da se klijentima pruži kvalitetna usluga dostupna u svakom trenutku, bez obzira gdje se on nalazio. Implementacijom interneta u područje bankarstva stvorene su pretpostavke za razvoj usluge koja na brz, jednostavan i siguran način omogućuje klijentima raspolaganje svojim sredstvima. Usluga internet bankarstva je razvojna poluga takve nove vrste bankarstva. Unatoč prednostima koje usluga internet bankarstva pruža još uvijek ima dovoljno prostora za širenje svijesti i povećanje broja korisnika internet bankarstva. Primjenom marketinga u poslovanju, banke nastoje te prednosti istaknuti i tako stvoriti okruženje lojalnih i zadovoljnih klijenata. U današnje vrijeme promjena i konkurencije važnost marketinga i promocijskih aktivnosti od velikog je značaja za bilo koji gospodarski subjekt. Ukoliko žele opstati na tržištu i razvijati svoje poslovanje, moraju odrediti ciljeve, stvoriti dobru marketinšku strategiju i u svim poljima nastojati se prilagoditi korisniku. Glavni cilj je postao da se bez obzira na geografske udaljenosti što brže i efikasnije povežu klijenti i tokovi informacija jer je razvoj informacijske i telekomunikacijske tehnologije stvorio uvjete za globalizaciju poslovanja.
Abstract (english)
In recent years, the development of banking services has been dominated by the desire to provide customers with quality services at any time no matter the location. With the implementation of the internet in the banking sector, the prerequisites for service development are created, which, in a fast, easy and secure way, enables clients to have their means available. The internet banking service is the developmental lever of such a new type of banking. Despite the benefits provided by the internet banking service there is still the room for awareness-raising and an increasing number of internet banking users. By applying marketing to business banks strive for these highlighted benefits and create the environment of loyal and satisfied clients. In current changing and competing business climate the importance of marketing and promotional activities is of great importance to any business entity. If they want to survive in the market and develop their business they must define their goals, create a good marketing strategy and try to adapt to the user in all fields. The main goal has become the connection of customers and streams of information as fast and efficiently as possible no matter the geographic distances because the development of information and telecommunications technology has created the conditions for business globalization.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:510152
Study programmeTitle: Postgraduate specialist study Organization and Management
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica organizacije i managementa (sveučilišni/a specijalist/specijalistica organizacije i managementa)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-03-08 12:04:32