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master's thesis
Dječji marketing s osvrtom utjecaja oglašavanja na djecu posredstvom medija
2018. urn:nbn:hr:145:178670
Ruf, Antonia
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Ruf, A. (2018). Dječji marketing s osvrtom utjecaja oglašavanja na djecu posredstvom medija (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:178670

Ruf, Antonia. "Dječji marketing s osvrtom utjecaja oglašavanja na djecu posredstvom medija." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:178670

Ruf, Antonia. "Dječji marketing s osvrtom utjecaja oglašavanja na djecu posredstvom medija." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:178670

Ruf, A. (2018). 'Dječji marketing s osvrtom utjecaja oglašavanja na djecu posredstvom medija', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:178670

Ruf A. Dječji marketing s osvrtom utjecaja oglašavanja na djecu posredstvom medija [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:178670

A. Ruf, "Dječji marketing s osvrtom utjecaja oglašavanja na djecu posredstvom medija", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:178670

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Metadata
TitleDječji marketing s osvrtom utjecaja oglašavanja na djecu posredstvom medija
Title (english)Childrens marketing with an overview of the impact of advertising on children through the media
AuthorAntonia Ruf
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kako se, posebno u današnjem vremenu, sve češće marketinške aktivnosti orijentiraju na one najmlađe, točnije na djecu, jasna je potreba za detaljnijom analizom ove pojave. Pitanja na koja bi svakako trebalo potražiti odgovor je zbog čega je upravo ovo postala svakodnevica. Također, ono što je potrebno posebno istražiti, i što zahtjeva posebnu pozornost je zapravo utjecaj koje ovakva vrsta oglašavanja ima na one najmlađe, te će se iz tog razloga dodatno napraviti i istraživanje kako bi se u konačnici vidjelo što i oni stariji misle o tome. Posebice kada su u pitanju roditelji. Sama analiza i zaključci napraviti će se na temelju istraživanja.
Abstract (english)
As, more specifically, in today's time, more and more marketing activities focus on the youngest ones, more specifically on children, a clear need for a more detailed analysis of this phenomenon. Questions that you should surely look for are why this has become everyday. Also, what needs to be specially explored, and which requires special attention is actually the impact that such kind of advertising has on the youngest ones, and for that reason will be further research and ultimately to see what older people think about it as well. Especially when it comes to parents. The same analysis and conclusions will be made on the basis of research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:178670
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-09 13:20:56