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undergraduate thesis
Specifičnosti oglašavanja na društvenoj mreži Instagram
2018. urn:nbn:hr:145:103056
Janić, Petra
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Janić, P. (2018). Specifičnosti oglašavanja na društvenoj mreži Instagram (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:103056

Janić, Petra. "Specifičnosti oglašavanja na društvenoj mreži Instagram." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:103056

Janić, Petra. "Specifičnosti oglašavanja na društvenoj mreži Instagram." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:103056

Janić, P. (2018). 'Specifičnosti oglašavanja na društvenoj mreži Instagram', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:103056

Janić P. Specifičnosti oglašavanja na društvenoj mreži Instagram [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:103056

P. Janić, "Specifičnosti oglašavanja na društvenoj mreži Instagram", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:103056

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Metadata
TitleSpecifičnosti oglašavanja na društvenoj mreži Instagram
Title (english)Advertising specifics on Instagram social network
AuthorPetra Janić
MentorAntun Biloš (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Brojna istraživanja ukazuju da su društvene mreže iznimno korisne kao marketinški alati, a posebice i alati odnosa s javnošću. Svoju prisutnost i prepoznatljivost na društvenim mrežama tvrtke su počele ozbiljnije graditi unazad desetak godina. Smatra se kako društvene mreže omogućuju bržu i jednostavniju komunikaciju s potrošačima, korisnicima i klijentima te su one alat putem kojeg je moguće unaprijediti svoje poslovanje ili pronaći nove poslovne partnere. Iako Instagram platforma postoji tek samo 8 godina, ostvaruje uspješne rezultate kao i značajan brojčani porast korisnika svih starosnih skupina. Istraživanja u 2016. godini su pokazala kako je Instagram po broju korisnika nadmašilo Tweeter te objave s Instagram platforme imaju mnogo veći odaziv korisnika u odnosu na Twitter i Facebook. Sukladno tome, oglašavanje na Instagramu postaje sve popularnije te tvrtke kako bi ostvarile konkurentsku prednost na tržištu koriste upravo ovu platformu kako bi se predstavile u kreativnom okruženju sve zainteresiranijoj publici. Instagram je od svog osnutka doživio brojne promjene i modifikacije, nudi mnoge mogućnosti za korisnike i oglašivače te zahvaljujući tome i dalje raste.
Abstract (english)
Numerous studies show that social networks are highly useful as marketing tools and especially as public relations tools. In the last decade or so, companies have started to build their presence and visibility on social networks more seriously. Social networks are considered to improve speed and to simplify the way companies communicated with consumers, users and clients, also social networks allow companies to improve their business activity or to find new business partners. Although Instagram has been around for eight years, its business model is successful and the number of users of all age groups is growing significantly. Studies in 2016. showed that Instagram have surpessed Twitter by the number of users and that Instagram posts have much higher user response compared to Twitter and Facebook. Consequently, Instagram advertising is gaining popularity and companies that want to gain competitive advantage on market, use this platform to present themselves in a creative environment to the more interested audience. Instagram has been experiencing numerous changes and modifications since its creation, offering many opportunities for users and advertisers, and because of that it continues to grow.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:103056
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-14 13:01:00