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professional thesis
Utjecaj e-trgovina na ponašanje potrošača
2018. urn:nbn:hr:145:449843
Posavac, Dražen
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Posavac, D. (2018). Utjecaj e-trgovina na ponašanje potrošača (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:449843

Posavac, Dražen. "Utjecaj e-trgovina na ponašanje potrošača." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:449843

Posavac, Dražen. "Utjecaj e-trgovina na ponašanje potrošača." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:449843

Posavac, D. (2018). 'Utjecaj e-trgovina na ponašanje potrošača', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:449843

Posavac D. Utjecaj e-trgovina na ponašanje potrošača [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:449843

D. Posavac, "Utjecaj e-trgovina na ponašanje potrošača", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:449843

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Metadata
TitleUtjecaj e-trgovina na ponašanje potrošača
Title (english)Influence of the e-store on consumer behavior
AuthorDražen Posavac
MentorZdravko Tolušić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2018-07-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U današnje vrijeme nezamislivo je zamisliti svakodnevnicu bez neke vrste naprednih tehnologija. Internet otvara nove mogućnosti za potrošače, a s time i za proizvođače. Moderno društvo 21. stoljeća živi užurbanim životom te ima sve manje vremena za odlaske u trgovine, pa se s toga kupci okreću Internet trgovini. Sve je više zadovoljnih korisnika Internet kupovine, te oni preporučuju takvu kupovinu najbližima što je najbolji marketing za online trgovine. Takva vrsta trgovine polako, ali zasigurno postaje najbrža i najpovoljnija za krajnjeg korisnika. Proučavanje ponašanja potrošača započelo je šezdesetih godina prošlog stoljeća, no samo područje nije još uvijek dovoljno istraženo, jer zahtjeva konstantno praćenje potrošača u njihovoj interakciji s okolinom. Ponašanje potrošača predstavlja izazov istraživanja za tvrtke, preko kojega dolaze do saznanja na koji način djelovanje marketinških stručnjaka utječe na rezultate poslovanja. Pojam ponašanja potrošača može se definirati kao istraživanje potrošača i njihovog ponašanja prije, tijekom i poslije kupovine, tj. praćenje ponašanja prilikom nabave roba i usluga i koje su to aktivnosti koje prethode kupovini, a koje su to aktivnosti poslije kupovine i zadovoljstvo ili ne zadovoljstvo obavljenom kupnjom.
Abstract (english)
Today it is unthinkable to imagine everyday life without some kind of advanced technology. The Internet opens up new opportunities for consumers, and thus for manufacturers. Modern society of the 21st century lives a busy life and has less and less time to go shopping, so customers are turning to the Internet store. More and more satisfied Internet purchasing users have positive buying experience, and they recommend such shopping as closest to being the best online store marketing. Such kind of stores are slowly but surely becoming the fastest and most beneficial for the end user. Consumer behavior study began in the 1960s, but the area alone not enough explored because it requires constant monitoring of consumers in their interaction with the environment. Consumer Behavior is a challenge for companies to find out how the performance of marketing experts affects the business results. The concept of consumer behavior we defined as a consumer survey and their behavior before, during and after purchasing, ie monitoring behavior when purchasing goods and services, and what are the activities that precede the purchase, which are after-purchase activities and pleasure or not satisfaction purchase.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:449843
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-07 11:22:10