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master's thesis
Fotografija i video u službi brendiranja sadržaja
2018. urn:nbn:hr:145:040767
Bjelobrk, Josipa
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Bjelobrk, J. (2018). Fotografija i video u službi brendiranja sadržaja (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:040767

Bjelobrk, Josipa. "Fotografija i video u službi brendiranja sadržaja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:040767

Bjelobrk, Josipa. "Fotografija i video u službi brendiranja sadržaja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:040767

Bjelobrk, J. (2018). 'Fotografija i video u službi brendiranja sadržaja', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:040767

Bjelobrk J. Fotografija i video u službi brendiranja sadržaja [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:040767

J. Bjelobrk, "Fotografija i video u službi brendiranja sadržaja", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:040767

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Metadata
TitleFotografija i video u službi brendiranja sadržaja
Title (english)Purpose of photography and video in content branding
AuthorJosipa Bjelobrk
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Vizualna informacija u komunikaciji zauzima prvo mjesto. Najdominantnije čovjekovo osjetilo upravo je vid, koji je zaslužan za 80-90% informacija koje primamo iz našeg okruženja. Čovjek je vizualno komunicirao i prenosio poruke još od davnina, napretkom tehnologije, danas imamo dva glavna alata kojima se služimo za bilježenje, ali i dijeljenje informacija, a ti su fotografija i video. Danas su upravo oni u digitalnoj komunikaciji (koja je postala primarna u suvremenom svijetu) premašili tekstualnu i pisanu riječ, pa se sukladno tome koriste i kao glavni alati prilikom brendinga određenog proizvoda, usluge odnosno poduzeća ili osobe. Stvarajući određenu priču, brend se približava publici, a uz pomoć fotografije i videa stvaraju se kampanje koje su u koraku s vremenom i uz pomoć kojih poduzeće ili osoba može ostvariti bolju povezanost i razumljivost sa svojim klijentima, sljedbenicima i kupcima. Fotografija danas prodaje proizvod, a video pruža bolji doživljaj stvarnosti.
Abstract (english)
The visual information in the communication takes the first place. The most dominant human sense is the vision, as we receive 80-90% of the information from our environment. Mankind has visually communicated and conveyed the messages since ancient times, as technology advanced, now we have two main tools which we use to record, but also to share the information, and those are photos and video. Today, in digital communication (which became the primary in the modern world) they have exceeded the textual written word, so accordingly they are used as the main tools in branding of the product, service, business or even people. By creating a particular story, the brand meets the audience, and with the help of the photos and videos campaigns are being created that are current and with the help of which the company or person can achieve a better connection and intelligibility with their clients, followers and customers. Photos today sell the product, and video provides a better experience of reality.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:040767
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-01-18 11:58:08