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master's thesis
Potencijali B2B mobilnih aplikacija
2016. urn:nbn:hr:145:639481
Kršić, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Kršić, I. (2016). Potencijali B2B mobilnih aplikacija (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:639481

Kršić, Ivana. "Potencijali B2B mobilnih aplikacija." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:639481

Kršić, Ivana. "Potencijali B2B mobilnih aplikacija." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:639481

Kršić, I. (2016). 'Potencijali B2B mobilnih aplikacija', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:639481

Kršić I. Potencijali B2B mobilnih aplikacija [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:639481

I. Kršić, "Potencijali B2B mobilnih aplikacija", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:639481

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Metadata
TitlePotencijali B2B mobilnih aplikacija
Title (english)B2B POTENTIAL OF MOBILE APPLICATIONS
AuthorIvana Kršić
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberAnita Frajman Ivković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Internet u današnje vrijeme postaje sveprisutan. Razvojem dostupnosti Interneta, došlo je i do razvoja uređaja kojima je moguće Internetu pristupiti. Zabilježeno je da će uskoro svaki treći stanovnik osim računala posjedivati i neki mobilni uređaj, a u posljednje vrijeme sve više se primjenjuju smart uređaji (pametni uređaj) koji zamjenjuju nekadašnje modele mobilnih uređaja uz napredne mogućnosti poput ekrana na dodir, ekrana visoke rezolucije, mogućnost pristupanja raznim aplikacijama (od... More zabavnih, edukativnih, zdravstvenih, do poslovnih i ostalih), internetskim pretraživačima kojima se može pristupiti i ispravno prikazati standardne web-stranice, a ne samo optimizirane za mobilne uređaje, zatim GPS-navigacijom, Wi-Fi-em i mobilnim širokopojasnim pristupom. Kako je razvoj mobilnih uređaja napredovao, stručnjaci za marketing prepoznali su nove poslovne prilike, te proširili svoje djelovanje na nove načine približavanja krajnjim potrošačima i klijentima, a jedan od takvih načina je i mobilni marketing. Mobilni marketing podrazumijeva bilo koju marketinšku aktivnost koja uključuje promotivni splet aktivnosti usmjeren prema potrošačima (klijentima) putem mobilnih uređaja. Postoji više načina primjene mobilnog marketinga, a njegova različitost se zasniva na tehnologijama koje se primjenjuju. Tako se mobilni marketing može realizirati kroz SMS marketing, MMS marketing, kreiranje mobilnih aplikacija, razvijanje mobilnih web stranica, dostavljanje mobilnih kupona za povlaštenu kupovinu, geolokacijskih servisa, bannera za mobilne aplikacije i ostalih. Razvojem mobilnog marketinga za krajnje potrošače, uočene su i prilike za korištenjem mobilnih aplikacija i na tržištu poslovne potrošnje (B2B) koji u budućnosti ima potencijal za implementaciju u svim sektorima industrije, postat će primat u poslovanju te u izgradnji korporativne odgovornosti. Less
Abstract (english)
Internet today is becoming ubiquitous. Availability of the Internet has been evolving together with the development of devices that can access the internet. It was noted that soon every third person will have computer or a mobile device. Lately former models of mobile phones are being replaced with smart devices, which are equipped with advanced features like a touch screen, high-definition displays, various applications (entertainment, educational, health, business and others), web... More browsers that can access and properly display standard web pages rather than just mobile-optimized, GPS navigation, Wi-Fi and mobile broadband access. As the development of mobile devices progressed, marketing experts recognized the new business opportunities and expanded their ways of approaching the final consumers and clients, focusing on mobile marketing. Mobile marketing involves any marketing activity that includes promotional web activities directed towards consumers (clients) via mobile devices. There are several methods of application of mobile marketing and its diversity is based on the technology to be applied, so the mobile marketing can be realized through SMS marketing, multimedia marketing, mobile applications, mobile websites, coupons for discounted shopping, geolocation services, banners and others. With the development of mobile marketing in the market of consumer products, there are emerging opportunities for using mobile applications in the business to business communication (B2B), with wide possibilities of implementation in all business / industry sectors. B2B mobile applications will become a priority in business and in building corporate responsibility. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:639481
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-07-21 10:02:10
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