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master's thesis
Istraživanje tržišta u funkciji upravljanja marketingom
2018. urn:nbn:hr:145:109499
Rošić, Mato
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Rošić, M. (2018). Istraživanje tržišta u funkciji upravljanja marketingom (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:109499

Rošić, Mato. "Istraživanje tržišta u funkciji upravljanja marketingom." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:109499

Rošić, Mato. "Istraživanje tržišta u funkciji upravljanja marketingom." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:109499

Rošić, M. (2018). 'Istraživanje tržišta u funkciji upravljanja marketingom', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:109499

Rošić M. Istraživanje tržišta u funkciji upravljanja marketingom [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:109499

M. Rošić, "Istraživanje tržišta u funkciji upravljanja marketingom", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:109499

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Metadata
TitleIstraživanje tržišta u funkciji upravljanja marketingom
Title (english)Market research marketing management function
AuthorMato Rošić
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
Committee memberBranko Matić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tržište je središnji mehanizam funkcioniranja poduzetničkog ekonomskog sustava. Suvremeni tržišni sustavi se temelje na slobodi poslovanja poduzeća i njihovoj razmjeni na tržištu, tako da cijene ovise o odnosu ponude i potražnje, te omogućuje razmjenu između prodavatelja i kupca. Precizno definiranje određenog tržišta važno je za odlučivanje na razini poduzeća. Pojedina poduzeća moraju znati tko su im sadašnji ili budući konkurenti za različite proizvode koje prodaju ili namjeravaju prodavati. Kada poznaju širinu tržišta (granice proizvoda i zemljopisne granice ) mogu lakše donositi odluke o cijenama, opsegu proizvodnje, te ulaganjima u ekonomsku propagandu, novu tehnologiju i kapacitete. Poznavanje širine tržišta važno je i za odlučivanje na razini države. Vladine agencije koje štite slobodu tržišnog natjecanja odlučuju o tome treba li dopustiti spajanje ili pripajanje velikih poduzeća koja proizvode iste ili srodne proizvode.Istraživanje tržišta nam omogućuje da donosimo ključne odluke na temelju vjerodostojnih informacija koje ćemo dobiti istraživanjem, kao i rješavanje problema i prepreka na putu do uspjeha u poslovanju. Neophodnost istraživanja tržišta ogleda se u tome što se rizik nikada ne može u potpunosti eliminirati: upravo se zbog toga prikupljanjem informacija smanjuje rizik prilikom donošenja poslovnih odluka.
Abstract (english)
The market is the central mechanism of functioning of the entrepreneurial economic system. Modern market systems are based on the freedom of enterprise and their market exchange, so the prices depend on the relationship between supply and demand, and enables exchanges between the seller and the buyer. Precise definition of a particular market is important for company-wide decision-making. Some companies need to know who their current or future competitors are for the different products they sell or intend to sell. When they know the breadth of the market (product boundaries and geographical boundaries), they can easily make decisions about prices, production scope, investments in economic propaganda, new technology and capacity. Knowing the breadth of the market is also important for decision-making at the state level. Government agencies that protect market freedom decide on whether to allow mergers or mergers with large companies that produce the same or similar products. Market research allows us to make key decisions based on the credible information we will get through research, as well as solving problems and obstacles in the way to success in business. The necessity of market research is reflected in the fact that the risk can never be completely eliminated. That is why collecting information reduces the risk of making business decisions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:109499
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-07 13:16:52