The market is the central mechanism of functioning of the entrepreneurial economic system. Modern market systems are based on the freedom of enterprise and their market exchange, so the prices depend on the relationship between supply and demand, and enables exchanges between the seller and the buyer. Precise definition of a particular market is important for company-wide decision-making. Some companies need to know who their current or future competitors are for the different products they sell or intend to sell. When they know the breadth of the market (product boundaries and geographical boundaries), they can easily make decisions about prices, production scope, investments in economic propaganda, new technology and capacity. Knowing the breadth of the market is also important for decision-making at the state level. Government agencies that protect market freedom decide on whether to allow mergers or mergers with large companies that produce the same or similar products. Market research allows us to make key decisions based on the credible information we will get through research, as well as solving problems and obstacles in the way to success in business. The necessity of market research is reflected in the fact that the risk can never be completely eliminated. That is why collecting information reduces the risk of making business decisions.