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master's thesis
Uloga trgovačkih maraka u razvoju brenda trgovca
2019. urn:nbn:hr:145:929059
Đaković, Marija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Đaković, M. (2019). Uloga trgovačkih maraka u razvoju brenda trgovca (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:929059

Đaković, Marija. "Uloga trgovačkih maraka u razvoju brenda trgovca." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:929059

Đaković, Marija. "Uloga trgovačkih maraka u razvoju brenda trgovca." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:929059

Đaković, M. (2019). 'Uloga trgovačkih maraka u razvoju brenda trgovca', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:929059

Đaković M. Uloga trgovačkih maraka u razvoju brenda trgovca [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:929059

M. Đaković, "Uloga trgovačkih maraka u razvoju brenda trgovca", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:929059

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Metadata
TitleUloga trgovačkih maraka u razvoju brenda trgovca
AuthorMarija Đaković
MentorMladen Pancić (mentor)
Committee memberMladen Pancić (predsjednik povjerenstva)
Committee memberDomagoj Karačić (član povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-05-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Trgovačke marke imaju sve veću zastupljenost na trgovačkim policama. Najvažnije pitanje je koliko su potrošači upoznati s pojmom trgovačkih marki i kako taj pojam shvaćaju i objašnjavaju u svojoj podsvijesti, te razlikuju li trgovačku marku od proizvođačkih brandova. Ovaj rad će se fokusirati na najveće trgovačke lance, te na kategoriju prehrambenih proizvoda, jer najviše proizvoda trgovačkih marki pripada u tu kategoriju. Ciljevi istraživanja: istražiti stavove potrošača prema trgovačkim markama, utvrditi koliko su popularne trgovačke marke u odnosu na klasične proizvođačke brandove, te na temelju dobivenih rezultata dati smjernice za nastavak djelovanja.
Abstract (english)
Trademarks have an increasing presence in store shelves. The most important question is how many consumers are familiar with the concept of trademarks and how they are understood and explained in their subconscious, and whether the trademark is different from brand brands. This paper will focus on the largest chain of commerce in the food industry. Research Goals: Investigate consumer attitudes toward trademarks, determine how many popular brands are compared to classic brand makers, based on the results obtained, provide guidelines for continued action.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:929059
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-06-05 18:00:04