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master's thesis
Zvuk kao sredstvo upotpunjavanja kupovnog iskustva
2019. urn:nbn:hr:145:172053
Živikić, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Živikić, M. (2019). Zvuk kao sredstvo upotpunjavanja kupovnog iskustva (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:172053

Živikić, Martina. "Zvuk kao sredstvo upotpunjavanja kupovnog iskustva." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:172053

Živikić, Martina. "Zvuk kao sredstvo upotpunjavanja kupovnog iskustva." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:172053

Živikić, M. (2019). 'Zvuk kao sredstvo upotpunjavanja kupovnog iskustva', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:172053

Živikić M. Zvuk kao sredstvo upotpunjavanja kupovnog iskustva [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:172053

M. Živikić, "Zvuk kao sredstvo upotpunjavanja kupovnog iskustva", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:172053

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Metadata
TitleZvuk kao sredstvo upotpunjavanja kupovnog iskustva
Title (english)Sound as a means of complementing the shopping experience
AuthorMartina Živikić
MentorDavorin Turkalj (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnje vrijeme zvuk odnosno glazbu smatramo jednom od glavnih sastavnica potrošačkog marketinga te da ima vrlo važnu ulogu u poticaju potrošača da kupe određene proizvod. Glazba je uspješna kada se kod potrošača aktiviraju informacije koje će rezultirati izborom i korištenjem određenog proizvoda ili usluge. Ona uključuje identifikaciju ciljanog kupca te pronalaženje adekvatne glazbene podloge za njega. Naravno, na sami učinak glazbene podloge utječu i ostali elementi kao npr. tempo, žanr, glasnoća i sl. Prema tome, ako se glazba svidi određenom kupcu pretpostavlja se da će kupovina biti ostvarena te da će on biti povezan s proizvodom ili uslugom, što vodi do upotpunjavanja kupovnog iskustva te ostvarenja prepoznatljivosti određenog branda.
Abstract (english)
Nowadays, we consider sound or music to be one of the great constituents of consumer marketing that plays a very important role in encouraging consumers to buy a product. Music is successful when the consumer activates information that will result in the selection and use of certain products or services. It involves identifying the target customer and finding the right music background for him. Of course, the effect of the music background is also influenced by other elements such as tempo, genre, volume, etc. Therefore, if the music appeals to certain customers, it pretends that the purchase will be realized and will be used with a production or service, which will make up-to-date shopping experiences and gain brand recognition.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:172053
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-23 15:18:00