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master's thesis
Kreativnost i kreativni menadžment
2019. urn:nbn:hr:145:921353
Nađ, Hrvoje
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

Cite this document

Nađ, H. (2019). Kreativnost i kreativni menadžment (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:921353

Nađ, Hrvoje. "Kreativnost i kreativni menadžment." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:921353

Nađ, Hrvoje. "Kreativnost i kreativni menadžment." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:921353

Nađ, H. (2019). 'Kreativnost i kreativni menadžment', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:921353

Nađ H. Kreativnost i kreativni menadžment [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:921353

H. Nađ, "Kreativnost i kreativni menadžment", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:921353

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Metadata
TitleKreativnost i kreativni menadžment
Title (english)Creativity and Creative Management
AuthorHrvoje Nađ
MentorIvana Barković Bojanić (mentor)
Committee memberIvana Barković Bojanić (predsjednik povjerenstva)
Committee memberIvan Kristek (član povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2019-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Kreativnost je u današnje vrijeme često i rado korišten termin u svakodnevnom, ali ponajviše u poslovnom svijetu. Kada ju spominju uvijek nosi pozitivni predznak te ju se veže uz pojmove kao što su inovativnost, originalnost i nesvakidašnjost. Istina je kako su nabrojani pojmovi zapravo rezultat kreativnosti. Svrha rada je upoznati čitatelja što kreativnost sama po sebi predstavlja i jest te kako se postaje kreativcem. Proces kreativnog mišljenja, koji je prikazan u radu, ključ je inventivnih menadžera za razumijevanje kreativaca u svojim timovima. Uspjeh budućih menadžera na tržištu promjena, koje se događaju sve dinamičnije, ovisit će o pronalaženju adekvatne vrste motivacije zaposlenika iz koje će se tehnikama i metodama poticanja kreativnosti, a koje su prikazana na primjerima u radu, poticati stvaralačko razmišljanje i kvalitetna idejna rješenja. Plivanje u plavom oceanu budućnosti pripada kreativnim organizacijama. Kreativna organizacija temelji se na timovima kojima upravljaju inventivni menadžeri. Vrste timova u organizaciji i kako njima efikasno upravljati te koji su razlozi potencijalnog neuspjeha zaokružuju sliku važnosti kreativnog menadžmenta u svakoj organizaciji svake ekonomije 21. stoljeća.
Abstract (english)
In today’s day and age, creativity is a term that is often used in everyday life, but particularly commonly in the business world. When mentioned, it always has a positive connotation and is related to concepts such as innovation, originality and peculiarity. However, the truth is that the aforementioned concepts are actually the result of creativity. The aim of this paper is to present what creativity means per se and how one can become a creative person. The creative thinking process illustrated in the paper is a crucial tool for inventive managers who want to understand creative team members. The success of future managers in our evermore variable market will rely on finding an adequate mode of employee motivation which will use creativity encouragement strategies and methods to stimulate creative thinking and quality ideas. Sailing towards the blue ocean of the future will be done by creative organizations. A creative organization is founded on teams led by inventive managers. The types of teams within an organization, efficient management strategies and reasons of potential failure provide an all encompassing illustration of the importance of creative management in every organization in each of the 21st century economies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:921353
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-22 13:18:19