In today’s day and age, creativity is a term that is often used in everyday life, but particularly commonly in the business world. When mentioned, it always has a positive connotation and is related to concepts such as innovation, originality and peculiarity. However, the truth is that the aforementioned concepts are actually the result of creativity. The aim of this paper is to present what creativity means per se and how one can become a creative person. The creative thinking process illustrated in the paper is a crucial tool for inventive managers who want to understand creative team members. The success of future managers in our evermore variable market will rely on finding an adequate mode of employee motivation which will use creativity encouragement strategies and methods to stimulate creative thinking and quality ideas. Sailing towards the blue ocean of the future will be done by creative organizations. A creative organization is founded on teams led by inventive managers. The types of teams within an organization, efficient management strategies and reasons of potential failure provide an all encompassing illustration of the importance of creative management in every organization in each of the 21st century economies.