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undergraduate thesis
Usluga kao predmet međunarodnog marketinga
2019. urn:nbn:hr:145:712106
Karaula, Klaudija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Karaula, K. (2019). Usluga kao predmet međunarodnog marketinga (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:712106

Karaula, Klaudija. "Usluga kao predmet međunarodnog marketinga." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:712106

Karaula, Klaudija. "Usluga kao predmet međunarodnog marketinga." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:712106

Karaula, K. (2019). 'Usluga kao predmet međunarodnog marketinga', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:712106

Karaula K. Usluga kao predmet međunarodnog marketinga [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:712106

K. Karaula, "Usluga kao predmet međunarodnog marketinga", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:712106

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Metadata
TitleUsluga kao predmet međunarodnog marketinga
Title (english)Service as a subject of international marketing
AuthorKlaudija Karaula
MentorMirna Leko Šimić (mentor)
Committee memberMirna Leko-Šimić (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Međunarodni marketing i domaći marketing moraju se razdvojiti kao pojmovi, zbog komunikacije, kulture, zakona, preferencija, cijena, geografske specifičnosti i logistike. Poduzeća koja tek počinju poslovanje na međunarodnom tržištu trebaju koristiti jednostavne strategije, koje će dovesti do složenijih strategija prilikom dugoročne tržišne pozicije poduzeća na međunarodnom tržištu tijekom vremena. Međunarodnu uslugu je važno razlikovati od aktivnosti na međunarodnom tržištu i međukulturalnih usluga. Jedan od najvećih izazova za usluge, pa tako i za one na međunarodnom tržištu povezan je s kvalitetom. Varijable koje utječu na kvalitetu usluge su ujednačenost očekivanja i dobivenog, ponuda usluge, dijelovi osnovne usluge i mogućnost održavanja razine usluge. Usluga kao predmet međunarodnog poslovanja bit će analizirana na primjeru trgovačke marke Zara. Web shop Zara bit će analiziran uz pomoć softvera Similarweb.
Abstract (english)
International marketing and domestic marketing must be separated as terms, due to communication, culture, laws, preferences, prices, geographical specificity and logistics. Companies that are just starting out in the international market need to use simple strategies that will lead to more complex strategies in the long-term market position of companies in the international market over time. It is important to distinguish international service from activities in the international market and cross-cultural services. One of the biggest challenges for services, and for those in the international market, is quality. The variables that affect the quality of service are the consistency of expectations and what is obtained, the offer of the service, parts of the basic service and the ability to maintain the level of service. The service as a subject of international business will be analyzed on the example of the Zara trademark by having Zarina's website, or web shop, analyzed using Similarweb software.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:712106
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-05 16:26:53