prikaz prve stranice dokumenta Digitalni marketing za male poduzetnike
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master's thesis
Digitalni marketing za male poduzetnike
2019. urn:nbn:hr:145:643203
Medvedec, Nikola
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

Cite this document

Medvedec, N. (2019). Digitalni marketing za male poduzetnike (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:643203

Medvedec, Nikola. "Digitalni marketing za male poduzetnike." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:643203

Medvedec, Nikola. "Digitalni marketing za male poduzetnike." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:643203

Medvedec, N. (2019). 'Digitalni marketing za male poduzetnike', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 31 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:643203

Medvedec N. Digitalni marketing za male poduzetnike [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 March 31] Available at: https://urn.nsk.hr/urn:nbn:hr:145:643203

N. Medvedec, "Digitalni marketing za male poduzetnike", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:643203

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Metadata
TitleDigitalni marketing za male poduzetnike
Title (english)Digital marketing for small entrepreneurs
AuthorNikola Medvedec
MentorIvana Barković Bojanić (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
Committee memberNataša Drvenkar (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2019-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Poduzetništvo nije definirano jednom univerzalnom definicijom. To mu ne dopuštaju različiti pristupi i načini ostvarivanja tog fenomena. Različitost koncepta poslovanja, doba u kojem se posluje i samog poslovnog pothvata čini svakog poduzetnika i poduzeće različitim. Kako je vrijeme prolazilo i mijenjalo se, tako su se poduzetnici prilagođavali novim okolnostima. Različit pristup problemima, drugačiji proces obavljanja postojećih ili novih aktivnost, načini percipiranja okoline i smjer... More razmišljanja koji se razlikuju od ostalih, povezuje poduzetnike kroz vrijeme. Poduzetnici kao nositelji poduzetništva često su i sami kroz svoj rad mijenjali način razmišljanja potrošača, navike potrošača i svijet kao takav. Isto tako pojam i praksa marketinga su se mijenjali, od njegovih začetaka u Sjedinjenim Američkim Državama do današnjeg modernog; globalnog marketinga. Digitalni marketing ostvaruje ciljeve i omogućava djelovanje globalnog marketinga, gdje svaki poduzetnik, neovisno o snazi poduzeća može doprijeti do korisnika bilo gdje na svijetu. Na teorijski i jednostavan način, u radu, objasnit će se što su poduzetništvo i njegov razvoj, što znači biti poduzetan, tko je poduzetnik i koje su njegove karakteristike, te pokazati kako zakon definira poduzetništvo i poduzetnika u Republici Hrvatskoj te njihovu važnost. Isto tako pojasniti će se marketing i povijest marketinga, koje koncepcije marketinga postoje te će se ukratko opisati digitalni marketing, njegove mogućnosti i najvažnije platforme digitalnog marketinga. U zadnjem dijelu rada, opisano je preliminarno istraživanje putem intervjua s tri mala poduzetnika kako bi se na primjerima iz stvarnog svijeta dobile informacije i formirale određene preporuke Less
Abstract (english)
Entrepreneurship is not defined by one universal definition. That is not possible due to do different approaches and ways of accomplishing this phenomenon. The diversity of the concept of business, the age at which it operates, and the business venture itself makes each entrepreneur and company different. As time went on and changing, so did entrepreneurs adapt to new circumstances. Different approach to problems, different process of performing existing or new activities, ways of... More perceiving the environment and way of thinking that differ from others, connects entrepreneurs through time. Entrepreneurs, as the building block of entrepreneurship, have often changed the way consumers think, the habits of consumers and the world as a whole. Likewise, the term and practice of marketing have changed, from its beginnings in the United States to the modern-day; global marketing. Digital marketing achieves goals and enables global marketing to work, where every entrepreneur, regardless of the strength of their business, can reach customers anywhere in the world. In a theoretical and simple way, the paper will explain what entrepreneurship is and its development, what it means to be entrepreneurial, who is an entrepreneur and what are its characteristics, and to show how the law defines entrepreneurship and entrepreneurs in the Republic of Croatia and their importance. It will also clarify marketing and marketing history, which marketing concepts exist, and briefly describe digital marketing, its capabilities, and the most important digital marketing platforms. In the last part of the paper, results of research are described and some suggestions have been made regarding the use of digital marketing by small entrepreneurs. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:643203
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-02-11 17:11:52
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