Entrepreneurship is not defined by one universal definition. That is not possible due to do different approaches and ways of accomplishing this phenomenon. The diversity of the concept of business, the age at which it operates, and the business venture itself makes each entrepreneur and company different. As time went on and changing, so did entrepreneurs adapt to new circumstances. Different approach to problems, different process of performing existing or new activities, ways of perceiving the environment and way of thinking that differ from others, connects entrepreneurs through time. Entrepreneurs, as the building block of entrepreneurship, have often changed the way consumers think, the habits of consumers and the world as a whole. Likewise, the term and practice of marketing have changed, from its beginnings in the United States to the modern-day; global marketing. Digital marketing achieves goals and enables global marketing to work, where every entrepreneur, regardless of the strength of their business, can reach customers anywhere in the world. In a theoretical and simple way, the paper will explain what entrepreneurship is and its development, what it means to be entrepreneurial, who is an entrepreneur and what are its characteristics, and to show how the law defines entrepreneurship and entrepreneurs in the Republic of Croatia and their importance. It will also clarify marketing and marketing history, which marketing concepts exist, and briefly describe digital marketing, its capabilities, and the most important digital marketing platforms. In the last part of the paper, results of research are described and some suggestions have been made regarding the use of digital marketing by small entrepreneurs.