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master's thesis
Utjecaj održivog razvoja na marketing strategjiu kompanije Philip Morris
Diplomski rad
2020. urn:nbn:hr:145:645010
Mandurić, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Mandurić, I. (2020). Utjecaj održivog razvoja na marketing strategjiu kompanije Philip Morris : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:645010

Mandurić, Ivana. "Utjecaj održivog razvoja na marketing strategjiu kompanije Philip Morris : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:645010

Mandurić, Ivana. "Utjecaj održivog razvoja na marketing strategjiu kompanije Philip Morris : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:645010

Mandurić, I. (2020). 'Utjecaj održivog razvoja na marketing strategjiu kompanije Philip Morris : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:645010

Mandurić I. Utjecaj održivog razvoja na marketing strategjiu kompanije Philip Morris : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:645010

I. Mandurić, "Utjecaj održivog razvoja na marketing strategjiu kompanije Philip Morris : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:645010

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Metadata
TitleUtjecaj održivog razvoja na marketing strategjiu kompanije Philip Morris : Diplomski rad
Title (english)The impact of sustainable development on the Philip Morris marketing strategy : Graduate paper
AuthorIvana Mandurić
MentorMarija Ham (mentor)
MentorAna Pap (komentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberMarija Ham (član povjerenstva)
Committee memberAna Pap (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu će se obrađivati tema održivog razvoja te koliko je on ključan za sve aspekte ljudskog života. U današnje vrijeme kada je razvoj tehnologije sve brži i kada su ljudske potrebe sve veće i izraženije, moramo voditi računa kao sve te promjene utječu na ljude, na okoliš i društvo kao cjelinu te kakve posljedice ostavljaju. Svjesnost o negativnim posljedicama je sve jača i u skladu s tim se donose određene mjere kako bi se zaštitilo naše postojanje i postojanje budućih generacija koje dolaze poslije nas. Razraditi će se i utjecaj duhanske industrije na održivi razvoj. Kao konkretan primjer istaknuta je tvrtka Philip Morris, koja je jedna on najvećih u industriji. S obzirom na istraživanja i sada već opće znanje kako su cigarete štetne za zdravlje, Philip Morris je uvrstio u ponudu novi proizvod koji je „zdravija“ alternativa i zamjena za cigarete. IQOS je pokazao dobre rezultate diljem svijeta i pušači su ga dobro prihvatili. Sukladno navedenoj temi, provedeno je istraživanje putem anketnog upitnika. Istraživanje je provedeno u manjoj skupini od 132. ispitanika. Provedeno je putem društvenih mreža i cilj istraživanja je ispitati stajališta ispitanika o duhanskim proizvodima, IQOS-u te poveznice za održivim razvojem.
Abstract (english)
This paper will address the topic of sustainable development and how crucial it is for all aspects of human life. In today's time when the development of technology is faster and when human needs are greater and more pronounced, we must take into account how all these changes affect people, the environment and society as a whole and what consequences they leave. Awareness of the negative consequences is growing and certain measures are being taken accordingly to protect our existence and the existence of future generations to come after us. The impact of the tobacco industry on sustainable development will also be worked out. As a concrete example, the company Philip Morris is pointed out as one of the largest in the industry. According to the researches tgat are given in the past and general knowledge that cigarettes are harmful to health, Philip Morris has included a new product that is a "healthier" alternative and substitute for cigarettes. IQOS has shown good results worldwide and has been well received by smokers. In accordance with the mentioned topic, the research was conducted through a survey questionnaire. The research was conducted in a smaller group of 132 respondents. It was conducted through social media and the aim of the research was to examine the respondents' views on tobacco products, IQOS and links for sustainable development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:645010
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-01-19 13:43:15