prikaz prve stranice dokumenta Strateško planiranje ulaska Work and Travel Group d.o.o. na tržište Republike Hrvatske
Access restricted to students and staff of home institution
master's thesis
Strateško planiranje ulaska Work and Travel Group d.o.o. na tržište Republike Hrvatske
Diplomski rad
2020. urn:nbn:hr:145:258142
Ilić, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Ilić, I. (2020). Strateško planiranje ulaska Work and Travel Group d.o.o. na tržište Republike Hrvatske : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:258142

Ilić, Ivan. "Strateško planiranje ulaska Work and Travel Group d.o.o. na tržište Republike Hrvatske : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:258142

Ilić, Ivan. "Strateško planiranje ulaska Work and Travel Group d.o.o. na tržište Republike Hrvatske : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:258142

Ilić, I. (2020). 'Strateško planiranje ulaska Work and Travel Group d.o.o. na tržište Republike Hrvatske : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:258142

Ilić I. Strateško planiranje ulaska Work and Travel Group d.o.o. na tržište Republike Hrvatske : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 March 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:258142

I. Ilić, "Strateško planiranje ulaska Work and Travel Group d.o.o. na tržište Republike Hrvatske : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:258142

Please login to the repository to save this object to your list.
Metadata
TitleStrateško planiranje ulaska Work and Travel Group d.o.o. na tržište Republike Hrvatske : Diplomski rad
Title (english)Market entry strategies of Work and Travel groups' ltd in Republic of Croatia : Graduate paper
AuthorIvan Ilić
MentorHelena Štimac (mentor)
Committee memberMirna Leko Šimić (predsjednik povjerenstva)
Committee memberMarija Ham (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
International Economics
Abstract
Promišljanje o internacionalizaciji poslovanja uobičajena je pojava u procesu rasta i razvoja poduzeća. Razlozi razmatranja internacionalizacije mogu biti različiti ovisno o stadiju razvoja poduzeća, poslu kojim se bavi, tržištu s kojega dolazi itd. Neki od najčešćih razloga za internacionalizacijom poslovanja jest mogućnost povećanja prihoda poduzeća, jačanje brenda, stvaranje veće baze kupaca i sl. Internacionalizacija poslovanja svakako je primamljiva opcija za mnoga poduzeća, no baš ... More iz tog razloga jako je važno kvalitetno odraditi proces planiranja kako bi se utvrdile sve potencijalne koristi, ali i prijetnje za poduzeće. Drugim riječima, važno je znati koji je osnovni razlog za širenjem poslovanja na strano tržište i što se time želi postići, koliko je tržište atraktivno i koje su njegove specifičnosti, a zatim i kakva je poslovna klima, konkurencija na tržištu, kulturološke različitosti u odnosu na postojeće tržište te mnogi drugi razlozi koji mogu direktno ili indirektno utjecati na uspješnost poslovanja poduzeća. S obzirom da je tržište Republike Hrvatske u svjetskim okvirima vrlo malo tržište ova tema je posebno relevantna za brojna poduzeća koje svoju egzistenciju ostvaruju kroz internacionalizaciju te zbog svih onih koji takve opcije tek razmatraju. No, Republika Hrvatska je s druge strane, bez obzira na svoju veličinu, mnogima atraktivno tržište za ulaganje. Da to nije tako samo kada je u pitanju turizam dokazuje i primjer poduzeća Work and Travel Group koje je svoje poslovanje odlučilo proširiti upravo na tržištu Republike Hrvatske ocijenivši ga vrlo atraktivnim. U tu svrhu proveden je osobni intervju s jednim od direktora poduzeća Work and Travel Group, s kojim su dubinski ispitani motivi izlaska relativno malog poduzeća na strano tržište, predviđene prijetnje, ali i potencijali. Less
Abstract (english)
Thinking about the process of internationalization is a common thing in the business process of growth and development of a company. Reasons to consider internationalization can be different depending on the stage of development of the company, core business, the market it comes from, etc. Some of the most common reasons for business internationalization are, among others, the possibility of increasing company revenue, strengthening the brand image, larger customer base etc. Business... More internationalization is certainly an attractive option for many companies, and for that reason it is very important to do a good planning process to determine all the potential benefits and potential threats to the company. In other words, it is important to know what is the main reason for expanding business in a foreign market and what is the main goal, how attractive the market is what are the main differences, how positive is the business climate, how strong is the competition in the market, what are the cultural differences to the existing market among many other reasons that can directly or indirectly affect the business performance of the company. Having in mind that the market of the Republic of Croatia is very small comparing to other markets, this topic is especially relevant for the numbers of companies that make their living through internationalization and for all those who have just considered the possibility. But, Republic of Croatia, on the other hand, regardless of its size, can bee seen as an attractive market for many investors. That this is not the case only when it comes to tourism that is shown by the example of the company Work and Travel Group, which decided to expand its business on the market of the Republic of Croatia and evaluated it as very attractive. For that reason, personal interview was conducted with one of the managers of the Work and Travel Group, in order to indepth examine motives for entering a small company in a foreign market, and foresaw the threat, but also the potential. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:258142
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-01-28 13:18:31
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.